Reds are motivated by power, seek productivity, and need to look good to others.  Simple stated, Reds want their own way. They like to be in the driver’s seat and willingly  pay the price to be in a leadership role. Reds value whatever gets them ahead in life,  whether it be at work, school, or in their personal relationships. What Reds value, the get  done. They are often workaholics. They will, however, resist being forced to do anything  that doesn’t interest them.  

Reds need to appear knowledgeable. They crave approval from others from their  intelligence and insight. They want to be respected even more than they want to be  loved. They want to be admired for their logical, practical minds. When you deal with a Red, be Precise, factual, and direct.  

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