We met the co-founder of 33 Shake, Warren Pole, by introduction from an endurance athlete doing some pretty amazing things.  Luke Tyburski had just completed the Ultimate Triathlon using the natural nutrition product from Warren's company so we were definitely interested in learning more.  So, the first step in deciding on what brands to work with, especially in the nutrition space, is answering the simplest question of all, does it taste good?  We have tried some nasty stuff and since 98% of runners are running to enjoy it, choking down nastiness is not an option for us.  33 Shake passed!  We loved it.  We hope you will give it a try too!  Be sure to hit up BecomingUltra.com for our partner discount.  This is our introduction show for the new and hopefully longstanding relationship with 33 Shake.  Enjoy!