In this episode of IRONMAN Insider presented by Maurten, host Matt Lieto sits down with Olympic gold medalist and IRONMAN World Champion Kristian Blummenfelt for a wide-ranging conversation fresh off his dominant win at Memorial Hermann IRONMAN Texas. Kristian reflects on a rocky start to the season, the strategy behind his standout run, and how he’s dialing in both his training and nutrition to chase top points in the IRONMAN Pro Series. He explains why his fueling strategy, powered by Maurten, has become a key differentiator in his performance.

We also catch up with Ben Vriends, Global Education Manager at Maurten, to dig into the science behind their hydrogel technology and how it's revolutionizing endurance fueling. From training the gut to pushing the limits of carb absorption, Ben shares how today’s top athletes are redefining what's possible in long-course racing.

Whether you're a fan of the sport or working to level up your own fueling game, this episode delivers high-level insights from both sides of the performance equation.