The Big 12's attempt to manufacture extra attention through shifting traditional rivalry game dates could inadvertently harm teams like BYU.

Rivalry games often have established dates and times, deeply ingrained in fan culture. Disrupting these traditions can alienate fans, diminish the overall impact of the rivalry, and potentially even decrease attendance.

For example, if the BYU-Utah game, traditionally played on Thanksgiving weekend, is moved to a different time slot, it could disrupt fan travel plans, decrease ticket sales, and lessen the overall excitement surrounding the game.

While the Big 12 aims to maximize excitement, arbitrarily shifting rivalry game dates could have unintended consequences, potentially hurting fan engagement and the overall competitive balance within the conference.

The 2025 BYU football schedule features a grueling middle stretch that will serve as a true test of Kalani Sitake's program.

This period will likely include crucial conference matchups against top contenders, potentially including road games against established powers. Navigating this gauntlet successfully will require a high level of mental and physical toughness, strategic adjustments, and consistent execution.

How BYU fares during this critical period will reveal much about the team's resilience, coaching acumen, and overall potential. Will they rise to the challenge and prove they are a legitimate contender for the Big 12 title? Or will they falter under the pressure, hindering their playoff aspirations?

This stretch of the schedule will undoubtedly be a defining period for Sitake and the Cougars, showcasing their true mettle and determining their ultimate trajectory for the season.

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