Today we want to talk about a word or phrase that made its way to the Oxford English Dictionary Word of the Year in 2020 which is: Cancel Culture.

As social researchers, each week are deploying surveys and analysing demographic and community data. We gather content from focus groups and in-depth interviews and draw out the trends. That is social research. While analysing these data sets gives us specific insights into certain groups or areas, it also gives us a very broad read on our society.

One outcome of this type of work is that we are often asked to share insights and perspectives not just from a particular study, but a general perspective on our society and where we see it going. This is often labelled as social commentary.

So, in this episode we going to take our social research hat off and put the social commentator hat on, to see what is going on in our broader society and where things are going.

Joining our host, Ashley Fell, to do just that is Social Researcher and Principal of McCrindle, Mark McCrindle.