**Cold Open (We're getting negative reviews and we're sad)**

**Skip the Cold Open at 7:38**

Something we've seen new digital marketers struggle with is whether they should create an agency or focus their services around their personal brand and we wanted to talk about the pros and cons of each.

Depending on your timeline, expertise, and goals, one or the other may be best for you. Maybe you want to do both, that's okay too.

But some things to consider when it comes to each are:

• If you're not truly an expert, an agency may be best for you. In other words, if you're not capable of delivering the results without contractors or media buyers, then stick with an agency model.
• If you are an expert and don't want to deal with managing a team, expectations, or deadlines, a personal brand may be the best course.
• If you want a decent amount of money faster vs a larger amount of money over time, a personal brand may be better.

When Jake started Evergrow, he actively avoided creating a personal brand at first because he wanted to have the ability to sell the company in the future. You can't do that in a personal brand -- you have to work until you can't.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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