September 12, 2025

Is Reddit the Missing Piece in Your Content Marketing Strategy?

1 hour 4 minutes

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here's why Reddit marketing could be your next big business move

OpenAI wants to make a full-length animated movie that isn't AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn't slop

Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch

Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand).

Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn's latest analytics upgrade (Post | LinkedIn).

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This week's sponsor:

Did you know that most businesses only use 20% of their data?

That's like reading a book with most of the pages torn out.

Point is, you miss a lot.

Unless you use HubSpot.

Their customer platform gives you access to the data you need to grow your business.

The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.

Because when you know more, you grow more.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

...more

View all episodes

By Joe Pulizzi & Robert Rose

4.8

166166 ratings

September 12, 2025

Is Reddit the Missing Piece in Your Content Marketing Strategy?

1 hour 4 minutes

Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch

Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand).

-------

This week's sponsor:

Did you know that most businesses only use 20% of their data?

That's like reading a book with most of the pages torn out.

Point is, you miss a lot.

Unless you use HubSpot.

Their customer platform gives you access to the data you need to grow your business.

The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.

Because when you know more, you grow more.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

-------

This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

...more