This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).

Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including:

• Most retail media spend goes to Amazon. 
• Retail media is mostly Sponsored Product Ads. 
• Smaller sellers drive most sponsored product spending. 
• Limited opportunity for specialty/regional retailers. 

 Tell me what I missed in my response, and let's get Jason Goldberg excited about retail media!

Links:
The must-listen Jason + Scot show podcast
My article, "DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave"
Poll: are brands pulling back on Prime Day this year?
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