Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before.

He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend a Sunday.

You can find Paul here: https://www.linkedin.com/in/paulfisher1980/

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