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Julia didn’t just get lucky on TikTok Shop—she mastered the art of content creation, product selection, and strategy. In this episode, Julia reveals how she built her $483K GMV business from the ground up, starting with fun videos and evolving her strategy over time. She breaks down her approach to creating content that resonates with audiences, how she selects products she genuinely loves, and the importance of testing new ideas. She candidly talks about the ups and downs—like her early struggles with validation, the learning curve with product selection, and even facing setbacks like account bans. With Julia’s insights, you’ll learn how to optimize your content, and leverage TikTok’s platform to grow your sales.