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If you’ve ever wondered whether wrapping your fleet of vehicles is worth the cost, this episode is a must-listen. We’re suuuper lucky to have the “G.O.A.T.” of vehicle wraps, Dan Antonelli, on the show today.

His agency KickCharge Creative has built brands for some of the biggest home service companies in North America: A1 Garage, Goettl Air Conditioning, and Absolute Airflow, just to name a few.

Today’s conversation is about outdoor advertising in general but, more specifically, the 5 rules that all contractors and home service business owners need to follow when designing a vehicle wrap that pops and drives results. We also talk about his new book Branded, Not Blanded. It’s the best book I’ve ever read on branding for our niche. We’ll link it in the description.