December 22, 2025

Is your audience real? How ad fraud hijacked journalism

45 minutes

In this eye opening episode, Paul is joined by Dr. Augustine Fou, cybersecurity and digital ad fraud expert, founder of FouAnalytics, and longtime digital marketing veteran. Dr Fou dissects the shadowy underbelly of programmatic advertising and how it’s been siphoning money from quality publishers, especially local news outlets, for over a decade.

Links:

Dr. Augustine Fou - LinkedIn

https://www.linkedin.com/in/augustinefou/

FouAnalytics

https://fouanalytics.com/

Dr. Fou's article Good publishers take back the ad revenue that went to toll-takers

https://www.linkedin.com/pulse/good-publishers-have-been-screwed-thats-decade-dr-augustine-fou-inpge/

Ground News

https://ground.news/

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