In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks with Richard Poye, founder of Nashville-based Fresh Foods Think Tank.

Poye talks about the importance of execution and maintaining trust with one’s convenience-store customers—and ensuring messages are clear, concise and translatable. Poye also discusses flavor trends, from the early stages to proliferation to going mainstream.

Finally, he dives into the importance of food photography—lighting, angles and more—and how a customer’s first sensorial experience of a product is “probably on their phone or on a billboard.”