PaintED Podcast

Is Your Sales to Production Handoff Killing You: Contractor Evolution


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How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?
Systemizing and optimizing. And a lot of it.
Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.
In other words, we’re diving into the secrets of a high-volume contractor.
Episode highlights:
Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.
Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.
Hear how Charlie hit his BHAG five years early and what he learned in the process.
00:00 - Intro
01:52 - About Charlie's "Want to Have" Business
04:08 - Charlie's Killer Digital Marketing Funnel
22:04- 3 Digital Marketing Mistakes to Avoid
23:58 - Why Sales to Production Handoff is so Hard
29:17 - 3 Antidotes to Sales to Production Issues
46:19 - How Charlie hit his BHAG 2 Years Early
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