Barry Connolly, the man who brought Red Bull and Kopparberg cider to Ireland has just been named the Irish Times Business Person of the Year. After graduating from UCD with a degree in business, the Dubliner went on to work in advertising and sales at the Sunday Tribune, before moving into the world of entrepreneurship, where he worked alongside a number of successful brands. In 2016, he launched Fulfil, a range of protein bars which took the Irish market by storm. Last April, he sold the business for a reported €160 million to family-owned confectionery giant Ferrero. In this conversation with Ciaran Hancock, he looks back over his career trajectory, explains why Fulfil has become a hit with consumers and shares his top tips for budding entrepreneurs.

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