With Thanksgiving just around the corner, the holiday shopping season is on the way as well, starting with Black Friday. But while the day after Thanksgiving gets a lot of attention, Small Business Saturday on the following day offers a special opportunity for those in rural communities to support local businesses and their community’s economy. Cheryl Burkhart-Kriesel, Professor and Extension Specialist with Rural Prosperity Nebraska, discusses the impact that shopping local has in rural communities in Nebraska

Read more: https://cap.unl.edu/rural/it-time-year-%E2%80%A6-small-business-saturday-supports-rural-communities.