37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

Key Takeaways:

• 00:12 – How 37signals' marketing started organically with a blog
• 02:53 – Authenticity is a must when writing
• 07:02 – Patience is key to growing an audience
• 08:18 – Don’t let algorithms dictate your content
• 13:08 – Make time to write while your ideas are fresh
• 16:21 – Marketing is simply transferring enthusiasm
• 22:22 – Audiences want to see behind the curtain

Links and Resources:

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X