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There are a lot of excuses for why a company doesn’t invest in social media.

Nathanael Greklek has a counter for every single one of them. As the Chief Digital Branding Leader for Mohawk Auto Group, Nathanael has built an organic social media presence that gets millions of impressions a month. They’re able to track sales back to those impressions, and are a machine of content creation, averaging 500 pieces of content per month.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:36 Nathanael started off as a delivery specialist, and at that point, the social media strategy was posting delivery photos. He had an idea, pitched it to the team, and a new position was created for him.

8:20 Anything that Mohawk sponsors, they send a team to capture video and photos. Nathanael shares how this has helped them connect to causes in their community.

13:27 Over time, Nathanael and his team have been able to build such a solid brand that it has gotten over 2 million organic impressions in a month, allowing them to cut down on paid social media.

16:39 Nathanael walks through how he would start a branding campaign like Mohawk has, including where to find someone, what equipment they need and the first strategy they should use.

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⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! 

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