Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.