Jimmy Prude is the founder of Jimmy’s Vegan Cookies. His mission is to change how people enjoy sweets by making them healthier and to give back through community-focused initiatives.

Jimmy began his journey as a nutritionist, helping residents incorporate small amounts of plant-based foods into their daily meals. Through extensive online research, they also dove into food nutrition, labeling, and the often obscure, unpronounceable ingredients found in everyday products. Inspired by what he learned, Jimmy launched Jimmy’s Vegan Cookies at the 79th Street Renaissance Festival in Chicago’s Auburn Gresham neighborhood. He brought 95 units of his signature Loaded Vegan Cookies, and sold out in under five hours.

Jimmy’s business has since partnered with FOODWORKS, a proven on-site dining platform that connects communities through food. FOODWORKS highlights local, authentic, and ethnically diverse restaurants within client spaces, helping foster inclusion and cultural appreciation through every bite.