Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50.

👉 Sign up here to get the first lesson instantly: https://mavywellness.com/newsletter

Order a copy of my new book Forever Fit (#1 Bestseller) here - https://foreverfitbook.com

Apply for Coaching here: https://mavywellness.com

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

In this episode, I sit down with Amber, whose health journey is a powerful example of resilience in real life. She shares how moving toward a plant-based lifestyle helped her build strength, lose weight, and feel more confident. All while navigating injuries, family life, and everyday setbacks. We talk about adapting through challenges, the impact of coaching and support, and how taking care of yourself can create a ripple effect for the people around you. Amber’s story is proof that progress isn’t about perfection, it’s about consistency and refusing to give up on yourself.

00:00 Welcome to the Forever Fit Podcast and Amber’s Transformation Story

01:53 Discovering Plant-Based Living and Early Health Changes

09:00 Family Dynamics and Creating a Healthier Home Environment

13:40 Injuries, Setbacks, and Learning to Adapt

16:05 Joining Coaching and Finding Structure and Support

35:53 Faster Recovery, Strength Gains, and Momentum

36:32 Staying Strong Through Life’s Everyday Challenges

37:46 Building Muscle While Managing Calories

38:51 Breaking Through Plateaus and Building Self-Trust

43:51 Navigating Life’s Speed Bumps Without Quitting

51:07 Key Lessons from the Journey and What Changed Most

57:31 Why Self-Care Matters — Especially for Moms

01:04:19 Final Reflections and Words of Encouragement

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code MAVY15 to save 15% off any one time order and use code MAVY20 to save 20% off all subscription orders over at www.nutrigazm.com

My name is Maxime Sigouin, and I'm the founder of Mavy Wellness a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50.

👉 Sign up here to get the first lesson instantly: https://mavywellness.com/newsletter

Order a copy of my new book Forever Fit (#1 Bestseller) here - https://foreverfitbook.com

Apply for Coaching here: https://mavywellness.com

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

Get 20% Off Muse S Athena: https://partnerships.choosemuse.com/2G81C5K2/M2GJW/?&uid=97&sub4=mavywellness

In this episode of the Forever Fit Podcast, I sit down with Ariel Garten, co-founder of Muse and a pioneer in consumer brain-sensing technology, to explore the growing importance of mental fitness. Ariel shares her journey from studying neuroscience to building one of the world’s leading EEG-based meditation and brain-training devices. We talk about how Muse helps people manage stress, improve sleep, sharpen focus, and even support recovery after brain injuries. I also share how using Muse personally helped me through a high-stress period and deepened my understanding of consistent mental training. This conversation is all about the future of brain health and practical tools anyone can use to build resilience, clarity, and long-term well-being.

00:00 Why Mental Fitness Matters & Meet Ariel Garten

03:39 Ariel’s Journey from Neuroscience to Building Muse

16:17 Understanding Brainwaves and How Brain Training Works

21:30 Using Muse to Reduce Stress and Build Mental Resilience

33:59 Brain Health, Longevity, and Everyday Performance

44:03 Social Media, Focus, and Protecting Your Mental Health

48:02 How Muse Improves Sleep and Recovery

56:11 Brain Injury Recovery and Advanced Applications

01:07:25 Lessons for Founders and Final Thoughts

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code MAVY15 to save 15% off any one time order and use code MAVY20 to save 20% off all subscription orders over at www.nutrigazm.com

My name is Maxime Sigouin, and I'm the founder of Mavy Wellness a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.

Plant-based fitness, vegan weight loss, and body recomposition over 50 in this episode, Maxime Sigouin sits down with Chuck Carroll to discuss his new book Forever Fit and how to get lean, strong, and healthy on a whole-food plant-based diet.

Order a copy of my new book Forever Fit here - https://foreverfitbook.com

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50.

👉 Sign up here to get the first lesson instantly: https://mavywellness.com/newsletter

Apply for Coaching here: https://mavywellness.com

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

In this episode of the Forever Fit Podcast, I sit down with Chuck Carroll to talk about the heart behind my new book, Forever Fit. We dive into the personal experiences that shaped its message, including the loss that strengthened my commitment to helping people take control of their health for the long run. We break down the five phases of transformation, why reverse dieting is a game-changer for sustainable results, and how a whole food, plant-based approach can support muscle building, recovery, and longevity. This conversation is all about building a realistic, lasting path to fitness — no extremes, just strategies you can follow for life.

00:00 A Powerful Personal Admission and Episode Introduction

00:19 Welcome to the Forever Fit Podcast

00:58 The Story Behind the Forever Fit Book

01:59 How the Book Differs from the Coaching Program

04:05 Maxim’s Personal Journey and Deeper Mission

11:44 The Five Phases of Lasting Transformation

25:43 What Reverse Dieting Really Means

29:52 Gradually Increasing Calories for Metabolic Health

30:17 Glycogen, Energy, and Why Food Isn’t the Enemy

31:31 Personal Experience with Reverse Dieting

33:05 Real Client Success Stories

36:11 Clearing Up Myths About Plant-Based Protein

39:11 Recovery, Inflammation, and Performance

42:15 Why Fitness Is Possible at Any Age

47:18 How to Start Your Fitness Journey the Right Way

54:17 Final Thoughts and Book Release Details

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code MAVY15 to save 15% off any one time order and use code MAVY20 to save 20% off all subscription orders over at www.nutrigazm.com

My name is Maxime Sigouin, and I'm the founder of Mavy Wellness a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.

Over 50? Here's What Real Fitness Looks Like Ep. 424

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Forever Fit Podcast, I break down what fitness really means at different stages of life—and why it has nothing to do with extremes or chasing a look that no longer serves you. Fitness isn’t about pushing harder at all costs; it’s about building a body that lets you live fully, move without pain, and stay independent as you age. I share how our goals naturally evolve over time, why sustainability always wins, and what it truly means to be Forever Fit: having the habits, mindset, and tools to get back on track when life inevitably throws you off. I also share updates on my Forever Fit book and how our coaching approach supports long-term health, strength, and confidence.

In This Episode, We Cover:

00:00 Introduction: Personal Reflections on Fitness and Change

00:16 Welcome to the Forever Fit Podcast

01:04 How the Meaning of Fitness Evolves Through Different Life Stages

06:01 What It Truly Means to Be “Forever Fit”

13:11 Sustainable Fitness Habits vs. Extreme Approaches

19:33 January Program Details, Bonuses, and Next Steps

23:58 Final Thoughts on Longevity, Independence, and Living Well

Key Quotes

“When you're in your sixties and your seventies, fitness is more of an entrance policy for your freedom as you get older.” -Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Why Women Over 50 Need Strength Training | | The Forever Fit Podcast by Mavy Wellness Ep. #423

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50. 👉 Sign up here to get the first lesson instantly: https://fitvegancoaching.com/newsletter

Pre-Order a copy of my new book Forever Fit here - https://foreverfitbook.com

Apply for Coaching here: https://www.mavywellness.com

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, I sit down with Pam Clark—who, at 86 years old, is redefining what’s possible for health, strength, and independence later in life. Pam shares her lifelong struggle with weight, her journey through decades of dieting, and the turning point that came when she embraced whole food, plant-based nutrition and strength training. We talk about preventing falls, building muscle while living alone, staying consistent through loss and change, and why it’s truly never too late to prioritize yourself. This is a powerful conversation about resilience, consistency, and choosing strength at any age.

In This Episode, We Cover:

[00:00–01:15] Pam’s overhead-bin win, welcome to the podcast, and her lifelong struggle with weight.

[01:16–04:34] Discovering plant-based nutrition, Forks Over Knives, and early health breakthroughs.

[04:35–09:00] Navigating loss, living alone, and choosing strength and independence.

[09:01–13:08] Joining a structured program, early progress, and the power of consistency.

[13:09–18:23] Strength training after 80, fall prevention, and building confidence.

[18:24–35:51] Protein, nutrition mindset, motivation, and staying on track long term.

[35:52–45:24] Overcoming fear, adapting workouts at home, and aging with confidence.

[45:25–56:36] Community support, plant-based living, and advice for future generations.

[56:37–01:07:41] Living fully at 86, reflections, and Pam’s message of hope and possibility

Key Quotes

“It's never too late to do something for yourself.” -Pam.

“You do forget about yourself and then you don't notice what that extended period of time can do to your body in terms of physicality, right?.”-Maxime.

You Can Eat Perfectly… and STILL Look Skinny Fat (Here’s Why) | The Forever Fit Podcast by Mavy Wellness Ep. #422

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, I break down why nutrition alone is not enough if your goal is to look lean, strong, and healthy—especially after 50. Yes, eating in a calorie deficit can help you lose weight, but without strength training, you’re likely to lose muscle too and end up feeling “skinny fat.” We talk about how resistance training protects your muscle, strengthens your bones, and completely changes your body composition as you age. I also share how to combine a whole food, plant-based diet with the right training approach, plus a free resource to help you get started the right way.

In This Episode, We Cover:

[00:00–01:28] Why Weight Loss ≠ Body Transformation

[01:29–03:59] The “Skinny Fat” Trap: Nutrition Without Training

[04:00–07:07] Strength Training, Sarcopenia & Bone Health After 50

[07:08–10:58] How to Combine Plant-Based Nutrition + Training for Results

[10:59–14:42] Free Resources, Final Takeaways & Next Steps

Key Quotes

“ Training is the thing that will build your body. Nutrition is the thing that will reveal it” -Maxime.

“ I'm gonna share with you is why is it important to include some resistance training and strength training in your journey of wanting to improve your body composition in the journey of you trying to be a leaner, fitter, and better version of yourself.”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

2025 Lessons That Changed Our Health | The Forever Fit Podcast by Mavy Wellness Ep. #421

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Forever Fit Podcast by Mavy Wellness, Ivy and I sit down to reflect on the lessons that shaped our 2025—and the principles guiding us into 2026. We talk openly about embracing change, choosing discipline over motivation, setting stronger boundaries, and taking imperfect action even when things feel uncertain. We also share personal reflections on injuries, leadership, relationships, and the power of community and team. This is an honest conversation about growth, resilience, and building a life—and mission—that’s aligned for the long term.

[00:00–01:06] Welcome to the Forever Fit Podcast, Team Gratitude, Setting the Tone

[01:07–04:05] Lessons from 2025, Embracing Change and Adaptability

[04:06–06:03] Digital Detoxes and Creating Mental Space

[06:04–12:12] Boundaries, Saying No, and Avoiding Comparison

[12:13–22:56] Personal Goals, Community, Discipline Over Motivation

[22:57–31:20] Building a Strong Team, Leadership and Support Systems

[31:21–36:19] Vulnerability, Injuries, and Staying Resilient

[36:20–45:20] Relationships, Sacrifice, and Long-Term Thinking

[45:21–52:06] Imperfect Action, Consistency Over Perfection

[52:07–01:13:00] Looking Ahead to 2026, Final Reflections and Gratitude

Key Quotes

“Discipline beats motivation every day.” -Ivy.

“The only reason I can do a lot is because I have such an incredible team,”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

How Amy Healed Her Relationship With Food & Built Lasting Strength | The Forever Fit Podcast by Mavy Wellness Ep. #420

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Forever Fit Podcast, I sit down with Amy Rosen, a 66-year-old member of MAVY Wellness, to unpack her powerful transformation. 

Amy opens up about her past struggles with eating disorders, the pressure of a demanding executive career, and what finally helped her build strength, confidence, and consistency. We talk whole food, plant-based nutrition, overcoming food addiction, and how community, accountability, and self-commitment changed everything for her. This is an honest, inspiring conversation about redefining what’s possible at any age.

In This Episode, We Cover: 

[00:00–03:17] Amy’s Story Begins: Career, Identity & Early Struggles

[03:18–05:38] Healing From Eating Disorders & Rebuilding Trust With Food

[05:39–13:17] Transitioning to Plant-Based Living & Fitness

[13:18–18:18] Joining the Community & Early Wins

[18:19–25:15] Consistency, Strength Gains & Confidence

[25:16–31:39] Athletic Performance, Pickleball & Staying Active

[31:40–36:02] Recovery, Sleep & Sustainable Progress

[36:03–40:18] Food Addiction, Temptation & Mental Tools

[40:19–48:04] Accountability, Self-Talk & Personal Ownership

[48:05–55:54] Joy in Training, Nutrition & Community Support

[55:55–01:07:25] Identity Shift, Final Reflections & Advice for Anyone Starting

Key Quotes

“ It takes effort to become effortless at any point.” -Amy.

“We're never gonna scream at you for going off track.”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

We’re Officially Rebranding! (Here’s Why) | The Forever Fit Podcast by Mavy Wellness Ep. #419

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50. 👉 Sign up here to get the first lesson instantly: https://fitvegancoaching.com/newsletter

Pre-Order a copy of my new book Forever Fit here - https://foreverfitbook.com

Apply for Coaching here: https://book.fitvegancoaching.com/yt

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code MAVY15 to save 15% off any one time order and use code MAVY20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, Ivy and I share one of the biggest updates in our journey—the evolution of Fit Vegan Coaching into MAVY Wellness. We talk about why the original name began to feel limiting, what this rebrand represents, and how it allows us to expand our impact through a more holistic approach to health.

We also dive into what’s ahead, including the launch of my book Forever Fit, future projects we’re building toward, and the legacy we want MAVY Wellness to create. This is a real conversation about growth, alignment, and having the courage to evolve.

In This Episode, We Cover:

[00:00–04:30] The Big Announcement, Why We’re Rebranding, Introducing MAVY Wellness

[04:31–12:33] The Journey of Fit Vegan Coaching, Lessons Learned, Long-Term Health Vision

[12:34–25:33] Mindset, Sustainability, Innovation in Plant-Based Fitness

[25:34–32:11] Moving Beyond the “Vegan” Label, Client Feedback, Fears and Challenges of Rebranding

[32:12–37:40] The Vision for MAVY Wellness, Ecosystem Expansion, Skincare and Future Projects

[37:41–48:41] Legacy, Community Engagement, Long-Term Impact, Final Thoughts

Key Quotes

“It blossomed, and took its own identity into helping others and creating a mission,” -Ivy.

“To me it’s a representation of what our brand has evolved to be more holistic at this point.”-Maxime.

My name is Maxime Sigouin, and I'm the founder of Fit Vegan Coaching, a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.

Pre-Order a copy of my new book Forever Fit here - https://foreverfitbook.com

Big Announcements for 2025: New Book, Coaching Upgrades & Our Health Journey| The Maxime Sigouin Podcast Ep. #418

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50. 👉 Sign up here to get the first lesson instantly: https://fitvegancoaching.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, Ivy and I sit down to share some big updates—my new book launching January 12, what we learned from doing a full digital detox, and how our time at high altitude in Breckenridge shifted our perspective on health and performance. We talk travel, future plans, and staying committed to your goals through the holidays. We also break down our new Three Elite Coaching Team model, Ivy’s role as co-owner of Fit Vegan, and a few exciting projects coming in 2026. It’s a fun, honest conversation about growth, leadership, and building a life that aligns with your values.

In This Episode, We Cover: 

[00:00–12:19] Digital Detox Takeaways, Relationship Growth, Year-End Reflections

[12:20–35:47] Personal and Professional Feedback, Evolving Style and Identity

[35:48–47:34] Dressing With Intention, Leadership Shifts, Aspen Realizations

[47:35–01:09:39] Fitness, Coachability, Holiday Health Strategies

[01:09:40–01:18:32] Plans for 2026, Travel Lessons, Final Thoughts and Wrap-Up