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What's up Rock Nation! Today we're joined by Taki Moore, the coach of coaches. With 20 years in the game, he's built one of the most respected coaching programs in the world and helped create more seven figure coaches than arguably anyone else doing it. In this episode, we get into why he hopes he never goes viral, why most coaches are accidentally building jobs they hate, the five part offer framework that lets him change the wrapping every month without changing the product, cutting his team from 36 to 8 by leaning back into marketing instead of management, and how to turn your knowledge and expertise into a seven figure online business.

Check out Taki here:
https://www.instagram.com/takimoore/

Timestamps
00:00 - Intro
00:00:57 - Why Information Became a Commodity
00:02:25 - You're Paying for Speed, Not Information
00:02:58 - How Coaches Should Generate Leads in 2026
00:04:00 - Coaching Is the Accelerant
00:04:56 - The Mistake of Teaching Everything You Know
00:06:32 - When Taki Went Pro With Content
00:08:33 - Why He Doesn't Want a Media Army
00:09:24 - Caleb Ralston and Doing It Your Way
00:12:11 - Why He Hopes He Never Goes Viral
00:13:09 - Entertainment Creators vs. Education Creators
00:13:33 - Why He Deleted YouTube Studio
00:14:15 - Beehiiv Ad Read
00:15:07 - Burnout at 204 Episodes
00:16:43 - $30K Sale 30 Minutes After His First Upload
00:17:51 - Treat Your Business Like a Lab
00:18:55 - Why He Switched From Free Webinars to Paid Workshops
00:21:10 - 5% Qualified to 55% Just by Charging for the Ticket
00:22:37 - The Free vs. Paid Workshop Test
00:23:18 - The Missing Piece Between Leads and Clients
00:24:38 - Same Product, Different Wrapping
00:26:22 - The Offer Seesaw
00:29:00 - Why Email Beats Every Other Channel You Own
00:31:21 - The Ghostwritten Email That Made Him Cringe
00:32:35 - The Two Things That Make Content Land
00:34:06 - The Japanese Toilet Story
00:37:24 - The Jell-O Mold Theory of Content
00:38:43 - The $8K Handstand Coach and the Lottery Niche
00:40:17 - The Brick Method
00:42:43 - Contrarian, Not Controversial
00:47:19 - Do Shit and Live the Dope Life
00:49:08 - Boring Businesses vs. Sexy Brands
00:51:32 - Practitioners vs. Talkers
00:52:29 - The Offer Diamond
00:54:42 - The Weekly Billing Trick
00:55:27 - Real Scarcity Is a Marketing Tool
00:56:13 - Workshop or Sales Call: Which One Fits You
00:59:24 - Everything Works. Pick What Fits.
01:00:30 - Building Your Business Like a Jigsaw Puzzle
01:03:25 - The ABC Doc: Avatar, Business, Character
01:05:38 - Why Recurring Revenue Saved His Business
01:06:39 - End, Extend, Ascend
01:08:14 - The Dope Squad and the Birth of Boardroom
01:14:23 - The Kid Cudi Theory of Onboarding
01:15:50 - Believe, Belong, Breakthrough
01:19:31 - Magic Trick First, History Second
01:22:17 - The $500 Tomahawk in Minnesota
01:24:48 - The $55K a Night Bachelor Trip
01:26:52 - Coaches Keep Building Jobs They Hate
01:28:19 - How It Feels Beats How It Looks
01:30:39 - $27K in a Year, Then $30K in an Hour
01:31:36 - Outsource the Laundry, Outsource the Hate
01:35:00 - From 36 Employees to 8 by Leaning Back Into Marketing
01:36:12 - Admit What You Hate
01:37:30 - Yellow Pages and the Workshop That Almost Killed Him
01:40:44 - Why He Doesn't Lead With Testimonials
01:42:34 - The Drawing Habit That Built His Brand
01:44:12 - Advice for the 5K to 10K Coach
01:47:18 - $200 From a Mate and a Pregnancy Announcement
01:48:33 - You Need a Deadline Baby
01:50:03 - Mark's Five Minute Coaching Masterclass
01:51:25 - The Shirt Off Body Fat Goal

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