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What’s up Rock Nation! Today we’re joined by Matt, a creator who’s built over $5 million using nothing but organic LinkedIn content. No ads, no virality, no fluff. While most people chase views, Matt built a system that turns conversations into clients.

In this episode, we break down why LinkedIn is the most honest platform on the internet, how to sell without feeling salesy, why vanity metrics don’t matter, and how to turn your personal brand into a real business.

Check out Matt here:

https://www.youtube.com/@matthewlakajev

https://www.instagram.com/matthewlakajev/

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Timestamps:

0:00 - Intro

0:57 - Paid Offer Playbook

1:08 - Making your first sale on LinkedIn

1:57 - How to navigate LinkedIn DMs without being salesy

3:58 - Why empty views and vanity metrics don’t matter

8:45 - Posting content that’s too broad vs too specific

11:04 - Artlist

11:47 - Should you ever make broader content for reach?

14:11 - Balancing personal brand content vs sales content

16:39 - Authority is about knowledge, not followers

19:33 - DM protocols for booking meetings

24:50 - Crafting a winning offer once your niche is clear

30:34 - Don’t reinvent the wheel with your offer

31:52 - Coachella, music, and side tangents

32:52 - Content’s real purpose: starting conversations

36:16 - Talking to your audience to find better offers

42:56 - Using AI without losing your voice

44:47 - The “slop” problem on LinkedIn content

45:30 - Trust, lived experience, and AI-written content

49:29 - Offer viability + trust

54:23 - Growing a newsletter from LinkedIn

58:43 - Lead magnets vs committing to a newsletter

1:00:45 - Email sequences and selling without selling

1:02:26 - Australia has the best coffee in the world

1:03:29 - Coffee culture, Aussies, and Bali

1:05:24 - Lead magnets vs story-based emails

1:06:30 - Why most newsletters fail

1:08:01 - Email as a pen-pal relationship

1:08:58 - What actually drives real revenue on LinkedIn

1:15:33 - Repurposing video content for LinkedIn

1:18:36 - Paid To Be You

1:23:36 - LinkedIn content strategy examples

1:24:32 - Tools, DMs, and automation limitations

1:26:08 - Where DMs fit into lead magnets

1:27:42 - Why LinkedIn feels overwhelming to add

1:31:44 - Live streaming, fandom, and creator scale

1:37:26 - Podcasts expose who people really are

1:41:32 - Reducing noise, focus, and nervous system regulation

1:47:09 - “Hiding the broccoli in the cake”

1:55:09 - Final mindset shifts and closing reflections

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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What's up Rock Nation! Today we're joined by Marcus, founder of Minted New York, a brand that went from side project to full-blown fashion business built entirely in public. Zero investors, no shortcuts. Just documenting the journey and betting on himself before he felt ready. Marcus has built his brand on one core principle: respect for the time and effort people put into earning the money they spend on your product.

In this episode, we break down why documenting beats perfection, why entrepreneurship is never easy even when you're winning, how integrity builds a brand people actually care about, and what it takes to build something real without waiting for permission. Let's get into it.

Check out Marcus here:

https://www.youtube.com/ ⁨@marcusmilione1⁩ 

https://www.instagram.com/marcusmilione/

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Timestamps:

0:00 – Intro

1:12 – Paid Offer Playbook

1:26 – Getting started before the money makes sense

3:13 – Early belief vs external validation

5:26 – Running a brand with no safety net

7:48 – Cash flow stress and staying in the game

10:43 – Bootstrapping realities and investor pressure

14:01 – Artlist

15:10 – Content as leverage not just creativity

16:49 – Talking to camera vs polished production

20:30 – Finding formats that don’t burn you out

23:35 – Consistency beats novelty

25:20 – When content finally compounds

27:17 – Endurance over overnight success

28:21 – Running as a metaphor for business

30:53 – Long timelines nobody talks about

32:02 – Training patience and discipline

34:50 – Reflecting on growth without losing momentum

36:41 – Luck vs work and acknowledging both

39:51 – Increasing surface area for luck

42:13 – Posting volume and probability

44:55 – Creating opportunities before they appear

46:32 – Saucony Collab

49:38 – Brand alignment over quick wins

52:32 – Saying no to the wrong partnerships

53:22 – Capital isn’t evil but terms matter

56:55 – Why bad money kills good businesses

58:32 – Credit cards cash flow traps

1:01:09 – Paying everything off and staying liquid

1:04:29 – Negotiating manufacturer terms

1:06:22 – Relationships as leverage

1:07:38 – Stress nobody sees

1:09:10 – Running accounts down to survive

1:14:04 – Why most people quit too early

1:18:26 – Momentum comes after commitment

1:20:17 – Playing the long game on purpose

1:21:55 – Building something you can live with

1:29:29 – Looking back at what’s been built

1:33:53 – The After Party

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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Get The Paid Offer Playbook here:

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What’s up Rock Nation! Today we’re joined by Jun Yuh, one of the most disciplined personal brand builders on the internet.

After posting every day for over six years, Jun has built an audience of 8+ million and turned his content into a multi million dollar business without a big team or high production. His attract nurture convert framework is the foundation behind content that builds real trust and real revenue.

In this episode, we break down how Jun thinks about content, why consistency is really a systems problem, why followers matter more than people think, and what it actually takes to win in today’s creator economy.

Check out Jun here:

https://www.youtube.com/ ⁨@jun_yuh⁩ 

https://www.instagram.com/jun_yuh/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

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Timestamps:

0:00 – Intro

1:04 – Paid Offer Playbook

1:27 – Consistency Is a System, Not a Personality Trait

2:34 – Why Most Creators Fail Without a Backend Process

4:21 – The Creator Vision Framework Explained

6:29 – How to Study Content Without Copying

8:35 – Breaking Down Winning Formats (Not Just Hooks)

10:26 – Why Niching Down Is Overrated

12:22 – “You Are the Niche” (What That Actually Means)

14:44 – Is It Too Late to Start Creating in 2026?

16:16 – Low-Effort Content That Still Wins

17:21 – How to Batch Content Without Burning Out

18:24 – Repositioning Without Losing Your Audience

21:16 – The 4 Content Missions Every Post Should Have

24:40 – How to Build Authority Without Being an Expert

26:20 – Formats That Are Working Right Now

34:15 – Trial Reels

38:48 – Why Flopping Is a Requirement for Growth

40:37 – Detaching Emotion From Performance Metrics

44:44 – When Losing Followers Is the Right Move

47:44 – Monetizing Before You’re Ready

49:24 – Why Audience Beats Revenue Early On

50:34 – Building Offers That Compound Over Time

52:33 – Selling Without Constantly Pitching

53:56 – The Long Game of Creator Businesses

55:37 – Making Money Without Chasing Virality

58:22 – Sustainable Growth vs Short-Term Wins

1:01:15 – How to Measure Real Creator Success

1:03:32 – When to Ignore the Algorithm

1:06:23 – Creative Plateaus & Breakthrough Cycles

1:08:36 – Protecting Confidence in Down Seasons

1:10:55 – The Mental Model That Keeps You Consistent

1:16:17 – Letting Go of Old Identities

1:17:56 – Building in Public Without Burning Bridges

1:19:15 – Integrating A.I.

1:21:37 – Using AI to Clarify, Not Replace, Your Voice

1:25:29 – The Future of Creator Skill Stacks

1:27:13 – Why Taste Matters More Than Talent

1:28:18 – Confidence Comes After Action

1:29:54 – Overcoming imposter syndrome

1:31:24 – Rewriting the Story You Tell Yourself

1:38:38 – Playing the Longest Game Possible

1:40:47 – What Success Actually Feels Like

1:42:21 – The After Party

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re joined by Michael Lim, the architect behind some of the most elite content systems on the internet.

Michael led Alex Hormozi’s media team during the $100M launch and helped build the foundation for MrBeast’s Philanthropy channel. In this episode, we break down how world-class content teams actually operate, why followers aren’t a vanity metric (but not for the reason you think), and why most creators are playing the wrong game entirely.

We also get into building something worth talking about, optimizing for the right metrics, and what it really takes to win in today’s creator economy.

Check out Michael here:

https://www.instagram.com/mikawl/

https://www.youtube.com/@mikawl

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

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Timestamps:

0:00 – Intro

1:01 – What a $100M Launch Actually Looks Like Behind the Scenes

4:49 – Treating a Content Launch Like a NASA Mission

5:55 – Why Redundancy Wins (And Failure Isn’t an Option)

8:09 – Compressing Months of Work Into Days

10:16 – How Ad Spend Really Ramps Before a Massive Launch

12:15 – Why Most Sales Happen in the Final 48 Hours

13:24 – Win $100k with Stan

14:32 – Parkinson’s Law: Why Deadlines Create Speed

16:31 – How Alex Hormozi Engineers High-Performing Hooks

19:35 – The Kaleidoscope Method for Infinite Ad Variations

24:15 – Why Most People Shouldn’t Be Making Content

27:50 – Build Something Worth Talking About First

31:06 – Finding Product–Market–Message Fit

33:06 – Lessons From Working With MrBeast

34:12 – How Elite Content Teams Think Like NBA Franchises

40:04 – Is the Founder the Coach or the Star Player?

41:48 – The Non-Negotiable Roles on a Billion-Dollar Media Team

42:56 – Why Team Happiness Is a Competitive Advantage

45:39 – Silent Retreats, Burnout, and Creative Longevity

48:39 – Detaching From Outcomes as a Creator

50:11 – You Are Not Your Thoughts

51:47 – Stoicism, Spirituality, and Long-Term Thinking

53:40 – Why Desire Is the Root of Stress

55:14 – Playing the Long Game in Media and Business

58:33 – How to Stay Consistent Without Losing Yourself

1:01:17 – The Mental Skill Every Creator Needs

1:05:00 – Creating Without Needing Validation

1:07:16 – Why Most Creators Quit Too Early

1:08:16 – Building Media That Doesn’t Break You

1:14:48 – What Winning Actually Means at the Highest Level

1:16:04 – The Cost of Chasing the Algorithm

1:19:53 – Designing a Career You Can Sustain

1:23:22 – The Real Goal Behind Building an Audience

1:27:04 – Final Lessons From a $100M Media Machine

1:27:54 – What Michael Would Do If He Started Today

1:33:50 – Advice for Creators Playing the Wrong Game

1:36:17 – How to Know If You’re Building the Right Thing

1:38:15 – Redefining Success Beyond Numbers

1:42:02 – Post Pod Debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re joined by Robert Croak - the founder of Silly Bands and the mind behind one of the biggest consumer product phenomena of the last decade.

Robert breaks down why speed beats perfection, how he bootstrapped a $100M+ brand by selling his car and keeping 100% equity, and the real lessons founders need to know about product-market fit, distribution, and timing. We also get into building wealth, avoiding lifestyle creep, and why now is the easiest time in history to build something massive.

Check out Robert here:

https://www.instagram.com/robertcroak/

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Timestamps:

0:00 - Intro

1:14 - The Truth About Product Success

3:00 - Why You Shouldn’t Over-Protect Your Idea

5:30 - How Timing Made Silly Bandz Blow Up

8:12 - Bootstrapping vs. Raising Capital

10:15 - How to Launch Physical Products in 2026

12:26 - Alibaba, Airsoft, and First Hustles

14:35 - How He Built Wealth by 24

18:09 - Focus vs. Multiple Streams of Income

20:37 - Should You Bet Big on Real Estate?

23:59 - Risking It All: Lessons Before Silly Bandz

26:10 - Marketing Kids' Products the Right Way

28:17 - Reviving Silly Bandz with TikTok

30:08 - Scaling Chaos: Hiring 3,000+ in 12 Months

33:52 - Retail Begged Us for Silly Bandz

35:03 - DTC First, Retail Second

36:45 - What Robert Looks for in Brands

38:28 - How to Defend Against Copycats

40:28 - The Video That Changed His Life

43:40 - Why Robert Gives Everything Away

44:51 - From Behind the Camera to Viral Creator

47:44 - How to Be the First Millionaire in Your Family

50:50 - Investing in Yourself (Without Going Broke)

52:37 - The Credit Card Rule That Got Him Kicked Off a Tour

54:15 - Real Mentorship in the Pre-Internet Era

56:12 - Advice for Kids with Tough Upbringings

58:26 – Post Pod Debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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Meet Your All·in·One Creator Store (Stan)

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re joined by Zack Honarvar – the operator behind creator empires like Yes Theory, Airrack, and Boring Stuff, the company helping creators master their finances.

Zack breaks down how top creators think like founders, why formats beat consistency, and the systems behind viral content and sustainable growth. We also get into monetization, burnout, and the most underrated skill in the creator economy.

Check out Zack here:

https://www.instagram.com/zackhonarvar/

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Timestamps:

0:00 – Intro

1:04 - Paid To Be You

1:27 - What Separates Creators Who Break Out

2:47 - Consistency Doesn’t Equal Growth

5:00 - Why Most Creators Plateau

5:48 - Find the Format, Not Just Frequency

7:50 - Titles & Thumbnails Matter More Than You Think

11:52 - Why Most Creators Burn Out

14:07 - Win $100k from Stan Store

16:11 - When Creators Became Media Companies

17:59 - Talent vs CEO: Pick Your Path

20:21 - Picking the Right Creator to Work With

24:22 - Timing Beats Clever Ideas

25:41 - The Mistake Creators Make With Products

28:18 - How to Escape a Creator Plateau

31:18 - Can Creators Take Breaks Without Dying?

33:01 - The Systems That Buy You Freedom

34:59 - Think Like a Scientist With Content

35:58 - What Actually Moves the Needle in Videos

38:27 - Why Creators Need a Tax Business

41:21 - How Creators Save Thousands on Taxes

43:00 - Why California Still Wins

45:07 - Recruiting Is the Real Superpower

46:41 - Personal Brand as a Hiring Tool

48:13 - Do You Even Need to Make Content?

51:03 - The Skills Most Creators Don’t Have

53:40 - Why Hiring Cheap Backfires

54:55 - How to Build a Real Operator Skillset

58:32 - Product Development Before Everything

1:01:21 - Learning to Hire People Smarter Than You

1:06:49 - The Long Game of Creator Businesses

1:09:38 - Why Intentional Creators Win

1:13:23 - Building Businesses, Not Just Views

1:16:36 - Final Advice for Serious Creators

1:21:41 - Advice to an 18 year old

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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Meet Your All·in·One Creator Store (Stan)

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re breaking down exactly how to make your first $10,000 a month online with your personal brand. Between the two of us, we’ve generated over $1 million online selling services, courses, consulting, brand deals, and more. We’ve also made just about every mistake along the way. In this episode, we’re cutting through the noise to show you what actually works, why you don’t need more followers to hit $10K, and how to build a clear, high-leverage offer that turns the audience you already have into real income.

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Timestamps:

0:00 – Intro

0:25 - The $10K Reality Check

2:29 - The math behind $10k

14:54 - Stan Store

15:53 - Consulting while building

18:45 - The 4 Paths to your first $10K

35:18 - Our new cohort (Paid To Be You)

38:20 - The Offer Before the Audience

42:38. - How to Price Your First Offer Without Guessing

48:47 - How to Sell Without Feeling Salesy

54:16 - The 30-Day $10K Execution Plan

56:23 - The Trap That Keep People Stuck

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re diving into YouTube. Something we’ve both been grinding on for over a decade. We’ve learned a ton along the way, and here’s the truth: 2026 is the year to go ALL-IN. There's seriously never been a better time to grow your personal brand on YouTube than right now. So in this episode, we’re breaking down why YouTube in 2026 is such a game-changer, and sharing our top tips to help you win on the platform.

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COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

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Timestamps:

0:00 – Intro

0:20 - Why you should go ALL IN on YouTube in 2026

6:26 - Start with the Packaging, Not the Content

12:00 - One Clear Idea Per Video

13:04 - Confirm the click

14:02 - Stan Store

15:32 - Confirm the click (more)

19:07 - Batch and Pre-Plan to Stay Consistent

23:20 - Remove financial pressure

28:20 - Do Research Before Creating

30:16 - Long Videos = Low Competition & High Retention

33:49 - Find the format that works for you

36:36 - Hire a team

38:26 - Just Keep Going

41:50 - BONUS: Data That Actually Matters

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re joined by Jeff Su. He's an ex-Google employee, turned full-time creator and AI educator. Jeff helps solopreneurs and creators turn AI tools into real leverage, not just shortcuts.

In this episode, Jeff shares why AI-native creators will outpace everyone in 2026, how to use AI to replace a 10-person content team, and why good prompts are built on systems, not templates. He also breaks down his repurposing workflow, the red team prompt strategy, and why AI won't replace you, but a smarter creator using AI will.

Check out Jeff here:

https://www.youtube.com/ ⁨@JeffSu⁩ 

https://www.instagram.com/j.sushie/

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Timestamps:

0:00 – Intro

1:03 – How Creators Can Use AI as a Tool, Not a Threat

2:53 – AI Isn't Replacing You—Bad Creators Are Replaceable

4:16 – Why AI Content Won’t Kill Human-Made Content

5:12 – Using AI at Google vs. as a Creator

6:49 – What Are Gemini Gems and How Do They Work?

8:09 – ChatGPT vs Claude vs Gemini: Which AI for What Task?

10:41 – Why Most People Should Start with ChatGPT

12:03 – AI’s Impact on Solo Creators and Business Scaling

12:44 – The Smart Way to Create 50+ Podcast Clips a Month

14:18 – Sponsored Segment: Artlist

15:49 – The Biggest Trap Creators Fall Into with AI

18:59 – A Hybrid Approach to AI Video Clipping

20:32 – The 3 Levels of AI Fluency: Curious, Literate, Native

22:19 – Why You Need to Use Text Expanders for Prompting

23:18 – Text Expander Tools: Alfred, Raycast & More

25:39 – Getting Better AI Results Starts with Better Prompts

26:28 – Why Most People Never Advance with AI Tools

28:57 – There’s No AI Playbook (Yet)—And Why That Matters

32:02 – Winning Skeptics Over to the Power of AI

33:21 – Reverse Prompt Engineering Explained

35:28 – Building a Prompt Database in Notion

37:50 – Organizing Your AI Workflow Like a Pro

39:21 – Jeff's Research Process Using ChatGPT & Notion

41:25 – What is Red Teaming and How to Use It With AI

43:12 – Behind Jeff’s YouTube Workflow: From Idea to Upload

46:02 – How AI Helps Explain Complex Concepts Clearly

47:12 – What to Include in Your ChatGPT Custom Instructions

50:02 – Evergreen vs. Limiting Custom Instructions

50:58 – Why Custom Instructions Can Hurt More Than Help

52:53 – Best Practices for Structuring Effective Prompts

54:50 – How Prompting Is Like Excel Shortcuts for AI

56:16 – Why You Need Battle-Tested Prompts for Your Workflow

1:01:33 – Why Reverse Prompting Saves You Hours

1:02:13 – Prompting with Hashtags & XML: Advanced Tips

1:04:09 – Using AI to Improve Video Prompts for GenAI Tools

1:07:05 – Notion Setup: Jeff’s Full YouTube Content System

1:10:05 – Using AI to Add Clarity Without Losing Personality

1:11:33 – Avoid the “Curse of Knowledge” With AI Assistance

1:13:40 – How Custom Instructions Shape AI Tone of Voice

1:14:40 – Where Most People Go Wrong With Custom Instructions

1:16:36 – How Overly Specific Instructions Pigeonhole AI

1:17:46 – Bad vs. Good Examples of Custom Instructions

1:19:19 – AI Bias: Why Tools May Overfit to Your Role

1:20:06 – Best Custom Instructions for General Use

1:26:06 – How AI Boosts Productivity Across Roles

1:27:15 – Final Tips for Personalizing AI Assistants

1:29:36 – Balancing Efficiency With Authenticity in Content

1:32:19 – Post Pod Debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up Rock Nation! Today we’re joined by Ross McKay, second-time founder, brand architect, and the mind behind Cadence, the $2 sports drink built like a luxury brand.

Ross previously built Daring Foods into a nine-figure company, and now he’s moving faster, smarter, and with way more edge. In this episode, he shares how to build a brand that people brag about, why speed beats capital, and what it really takes to scale from startup to shelves in Target, Walmart, and GNC.

We get into why most founders focus on the wrong metrics, how to stand out in crowded categories, and why Ross thinks distribution doesn’t matter, velocity does. You’ll also hear how he hires, how he sets boundaries, and why the secret to Cadence’s success is obsession-level execution.

Check out Ross here:

https://www.youtube.com/ ⁨@RossMackay1⁩ 

https://www.instagram.com/rossmackay/

https://www.instagram.com/cadence/

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Timestamps:

0:00 – Intro

1:14 – What Ross Is Doing Differently This Time

2:50 – The Power of Saying No

3:54 – Raising $150M and Losing Control

4:37 – How He Kept Control at Cadence

6:40 – Why He Only Raises From People He Likes

7:28 – Branding That Breaks Through the Noise

11:00 – Brand or Product: What Comes First?

12:20 – 600 Runners Showed Up for Day One

14:04 – Personal Brand Kickstart

14:29 – How Ross & George Launched With $240K

16:42 – Beverage vs Powder: Why They Went Hard Mode

18:57 – The Exact Moment They Knew It Was Working

21:11 – The Secret to Getting Repeat Customers

22:53 – How Cadence Became a Fridge Trophy

26:13 – Making Money at $2.50 a Can

27:54 – Competing With Gatorade (Not Hipster Brands)

28:44 – Why Store Count Is a Vanity Metric

30:28 – Ross’s Speed Strategy for Beating Big Brands

31:37 – Can You Stay Fast While Scaling?

34:03 – His First Hires & Who He Looks For

35:32 – Where His Relentless Drive Comes From

37:43 – Building a Billion-Dollar Brand With Boundaries

41:06 – Never Too High, Never Too Low

41:56 – How Cadence Is Built to Scale Fast

44:30 – The Real Game Behind Shelf Placement

46:04 – What Happens When You Flop in Retail

47:52 – Using Sales Data to Break Into Big Stores

50:05 – His Pitch to Take Over Retail

51:49 – Why Cadence Isn’t Just a Trendy Brand

52:30 – Going Head-to-Head With Beverage Giants

54:01 – How He Gets Retailers to Say Yes

55:16 – Outselling 50 Brands at GNC

56:22 – Why Every Retailer Gets a Unique Offer

58:55 – The $2 Luxury Philosophy

1:01:55 – What Your Fridge Says About You

1:03:29 – How Ross Obsesses Over the Consumer

1:07:20 – Why Cadence Doesn’t White Label Anything

1:08:43 – This Can Is Their Best Marketing Tool

1:13:28 – The Truth About Distribution Obsession

1:15:51 – The Only KPI That Matters in Retail

1:17:57 – You’ll Never Beat Big Brands on Capital

1:21:41 – How He Makes Million-Dollar Decisions Fast

1:23:52 – Speed vs Scale: Keeping the Culture Intact

1:26:29 – How He Handles Pressure in High Stakes

1:28:24 – Why Ross Is Gunning for a Billion in Revenue

1:30:08 – Leading When Everything’s on Fire

1:32:03 – Real Talk for Founders Building from Scratch

1:33:06 – Post Pod Debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

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TikTok:

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