If you're selling to businesses, you already know... before you publicly launch your product, you'll have to go through a private beta. 

But beta programs are not all made equal. Many founders go through the motion but get very little out of it. Others, like Jack (the founder/CEO of Clio, a $1.5B start-up) leverage it to get the right customers, helpful feedback, and a successful launch.

Who should you let in and how do you get them? How early should you let customers in? When do you know you're ready to launch?  Those are a few of the questions Jack answers on the show. If you're going through a beta, this is the episode for you.

Send me a message to let me know what you think!