My guest on the podcast this week is Jan Vilhelm Ahlgren, who, along with his wife Stina, is the co-founder of the brand BIBBI Parfum. Jan is a Swedish national, who is now lives in Paris with his Stina and their two young daughters. Eagle-eyed (eared?!) fragrance lovers may spot within his name another part of his CV. Jan was the founder of Vilhelm Parfumerie, an iconic brand he’s enormously proud of building, but one he went on to sell a few years back. Now BIBBI is his new baby! :) 

I met Jan and Stina last month as they were preparing to launch BIBBI and I was delighted Jan agreed to come on the podcast. I was struck both by the stunning collection of six fragrances and also the artistry and beauty in the presentation. Jan describes the creative process in our chat and I’ve never encountered anything like it. Safe to say, it’s a unique and bold approach. My favourite from the debut collection (and one that is part of the Liberty Beauty Advent Calendar) is ‘Ghost of Tom’. It’s a stunning scent, featuring one of my favourite notes, black tea, along with bergamot and apple. The whole collection will be in Liberty and online from Oct 23rd 2023.

You can find Bibbi on Instagram here: 

https://www.instagram.com/bibbi.parfum/

You can find them online:

https://bibbi-parfum.com/

Liberty Beauty Advent Calendar here (featuring ‘Ghost of Tom’) 

https://www.libertylondon.com/uk/liberty-beauty-advent-calendar-2023-000785490.html#pos=1

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You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

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Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

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