Are you looking for ways to design a winning digital marketing strategy that drives meaningful revenue growth? In this episode of The Staffing Show, Jared Hummel, president of Parqa Digital Marketing Agency, dives into what it takes for modern staffing firms to create a thriving, data-driven digital marketing plan. He shares the tactics, tools, and technology proven to generate results — and grow your business.

Jared Hummel, President of Parqa Digital Marketing Agency, on Creating a Winning Marketing Strategy

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In today’s episode, we delve into the fascinating journey of Tana Greene, the visionary behind MyWorkChoice, as she shares insights into revolutionizing the hourly workforce industry, empowering individuals, and crafting a culture of flexibility and choice. MyWorkChoice is a recruitment agency that provides a modern and human-centered approach to hiring and managing the hourly workforce. In our conversation, we unpack the high turnover rates and absenteeism in the light industrial staffing industry, how her company addressed these issues by giving workers more flexibility, and the benefits of reducing turnover and increasing employee satisfaction. Hear about her company's transition from brick-and-mortar offices to a completely virtual setup, details about the growth of MyWorkChoice, the challenges of building and maintaining software, and the importance of flexibility to the modern workforce. Gain insights into why flexible work schedules have attracted more women into manufacturing, the secret behind MyWorkChoice’s success, and how to do more with fewer employees. Tana also shares her personal journey, from overcoming challenging situations to navigating domestic violence to starting her own business and reaching her full potential. Tune in as we uncover ways the staffing industry is broken and how empowering the workforce can fix it with Tana Greene!

Empowering Workforce Flexibility with Tana Greene

Recruitment strategies come in all shapes and sizes, but how do you know which one works best for your organization? As you’ll discover in today’s episode, building a talent community is an effective, forward-thinking strategy that can help you attract and retain a highly skilled workforce while saving on recruitment spend and effort. To discuss this topic, we are joined by Dan Mastropolo, Chief Vision Officer of Shiftfillers and President of Oak City Advisors, a passionate staffing executive who goes beyond adapting to change and aims to shape the future. Tuning in, you’ll learn how a talent community can help you maximize your talent database, practical advice for hands-on technology adoption in your organization, the role AI will play in the future of staffing, and much more. To hear about future-proofing talent acquisition and increasing your operational performance, don’t miss this thought-provoking conversation!

Why Talent Communities are the Future of Sourcing with Dan Mastropolo

In today’s episode, David Folwell sits down with Justin Clarke, Founder and CEO of F|Staff, to discuss technology, trends, and the future of staffing. F|Staff is an on-demand global platform facilitating interactions between CDL drivers and stakeholders on both ends of the market. In our conversation, we discuss his non-traditional path into staffing, lessons from his career journey, and how he founded F|Staff. Discover the benefits of a data-centric business model, why he thinks the staffing industry is broken, and how staffing agencies and customers can benefit from leveraging technology-based solutions. Gain insights into why reducing friction for customers is vital for success and the importance of streamlining the hiring process. Explore the current and future trends of the industry, ways the company is embracing AI, why AI won’t replace you but someone who is using AI will, and much more. Join us as we unpack the steps to building an on-demand future in staffing with Justin Clarke!

Embracing Technology for an On-Demand Future with Justin Clarke

In today’s episode, David Folwell welcomes back one of our favorite guests, Vinda Souza, CMO at RefAssured. Tuning in you’ll hear us cover a range of topics relevant to leaders within the staffing industry, from the value of DEI and competitive differentiation to the causes and antidotes to burnout. We talk with Vinda about the importance of diversity when it comes to problem-solving and recognizing blind spots, before learning why DEI is essential for better decisions and happier cultures. We also discuss the root causes of burnout, suggested solutions, and how to make hiring decisions that lead to healthy, supportive teams. Join us for Vinda’s insights on DEI, burnout, and getting company culture right.

Diversity, Burnout, and Problem-Solving with Vinda Souza

In this episode of The Staffing Show, Thomas Kosnik, president of Visus Group, Dawn Meyers, CEO of Malone Workforce Solutions, and Mark Holland, CEO of Ascend Staffing, discuss their experience in leadership roles. They share some best practices when it comes to recruiting and hiring talent and talk about who they trust for business advice as well as key factors to consider when growing a business.

Jared Hummel, President of Parqa Digital Marketing Agency, on Creating a Winning Marketing Strategy

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