Blogging is the hub of your media company. And it's no longer enough to have a "good" blog or even a consistent blog. 

Instead, your ultimate goal is to create a blog that is someone's favorite blog on the planet. Unless you're someone's favorite blogger, you'll never truly succeed.

Today's Sprout Social shout out goes to Rory Vaden -- one of the best speakers in the world. His latest book, Take the Stairs, is the perfect book if you're anything like me - always busy. It will change the way you think about your time and your priorities. Buy the book here: http://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767/

Rory also hosts a podcast called Daily Discipline, where he interviews movers and shakers in the business world about their work. Listen to the podcast here: https://itunes.apple.com/us/podcast/daily-discipline-rory-vaden/id650895336?mt=2

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Jimmy is typically lined up as a tight end, even though he's actually a wide receiver. The judge recently ruled against Graham, partly because his Twitter bio says he's a tight end for the Saints. 

This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online.

Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy.

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

See you tomorrow!

News flash: There is no secret sauce when it comes to gaining customers.

And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way.

Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year. 

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

If everybody wants to use Facebook, every other service should change their offerings to be just like Facebook. Right? 

Wrong. 

Jay Baer examines Twitter's design and functionality changes that are making it look more and more like Facebook and why that's not a great strategy for long-term success.

Today's Sprout Social shout out goes to a good friend, Sally Hogshead. Her new book, How the World Sees You takes an almost scary look at you personality, strengths, weakness, and how you can use all of them to your advantage. We encourage you to check it out today, you'll be glad you did.

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

See you tomorrow!

In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with human emotion has a much bigger implication on Facebook's reputation and the trust it has built among its community for the last 10 years.

Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever. 

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

See you tomorrow!