JCIRA: Curious and Interesting

By Sukki Yoon

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and R... more

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FAQs about JCIRA: Curious and Interesting:

How many episodes does JCIRA: Curious and Interesting have?

The podcast currently has 114 episodes available.

JCIRA: Curious and Interesting episodes:

April 15, 2026 47.1-4: When “Real” Feels Too Real
Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94. https://doi.org/10.1080/10641734.2024.2448138
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2min
April 15, 2026 47.1-3: When Ads Just “Feel Right”
Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in Advertising, 47(1), 46–71. https://doi.org/10.1080/10641734.2024.2441958
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3min
April 15, 2026 47.1-2: Not So Inclusive After All
Windels, K., Mueller-Bryson, S., Li, M., & Karl, S. (2026). All Orientations Are Not Treated Equally: The Lived Experiences of LGBTQ+ Identified Advertising Agency Practitioners. Journal of Current Issues & Research in Advertising, 47(1), 28–45. https://doi.org/10.1080/10641734.2024.2440707
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3min
April 15, 2026 47.1-1: Testing Creativity at Scale
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663
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3min
April 14, 2026 46.4-8: Inside the Mind of the Media Planner
Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring. Journal of Current Issues & Research in Advertising, 46(4), 557–575. https://doi.org/10.1080/10641734.2024.2421853
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4min
April 14, 2026 46.4-7: Gone but Not Forgotten
Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues & Research in Advertising, 46(4), 539–556. https://doi.org/10.1080/10641734.2025.2568874
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3min
April 14, 2026 46.4-6: Surveillance in the Advertising Landscape
Sifaoui, A., & Segijn, C. M. (2025). Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral Advertising, Surveillance, and Users’ Responses on Instagram. Journal of Current Issues & Research in Advertising, 46(4), 524–538. https://doi.org/10.1080/10641734.2024.2419602
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3min
April 14, 2026 46.4-5: When Influencers Compare Brands
Yang, G., & Wei, L. (2025). When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations. Journal of Current Issues & Research in Advertising, 46(4), 503–523. https://doi.org/10.1080/10641734.2024.2413606
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3min
April 14, 2026 46.4-4: Are My Photos Worth a Thousand Ads?
Ahn, H. Y. (Anthony), & Haley, E. (2025). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms. Journal of Current Issues & Research in Advertising, 46(4), 473–502. https://doi.org/10.1080/10641734.2024.2413599
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3min
April 14, 2026 46.4-3: Purpose, Defined
Mueller, S. (2025). Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research. Journal of Current Issues & Research in Advertising, 46(4), 453–472. https://doi.org/10.1080/10641734.2024.2411063
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3min

FAQs about JCIRA: Curious and Interesting:

How many episodes does JCIRA: Curious and Interesting have?

The podcast currently has 114 episodes available.