We all know there is a lot going on inside our pig production systems: feeding the pigs and keeping them healthy, abiding to biosecurity protocols, managing people, collecting data, and sending high-quality products to the market by the end of the day. However, the question is: do the consumers and the general public really know that? In this week's episode, I have the pleasure of talking with Jeanette Merritt, the current Director of Communications at Indiana Pork and a 4th-generation pork producer. She shares with us her efforts and experiences with filling the gaps in the communication between producers and consumers.  

"We're using all of our care principles and standards to raise these animals with the utmost respect, importance, and guidance. We can't be afraid to share that!" - Jeanette Merritt

What you’ll learn:

• (00:00) Highlight
• (01:20) Introduction
• (03:01) Communicating with consumers as a producer
• (06:28) The most effective way of telling our story
• (14:11) What the consumers want to know about our farms
• (18:49) Targeting the right audience
• (21:18) The next generation of consumers
• (26:08) Key messages
• (27:30) Three final questions

Meet the guest: Jeanette Merritt

Experience:

• Current: Director of Communications at Indiana Pork Producers Association; Director of Checkoff Programs at Indiana Pork Producers Association

Background:

• B.Sc., Agricultural Sales and Marketing (Purdue University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

The Swine it Podcast Show is trusted and supported by innovative companies like:

- AB Vista

- Adisseo

- Genesus

- Evonik

- Cloudfarms

- Bioverse

- Eastman

- MS Gold

Give us a Rating & Review - http://getpodcast.reviews/id/1460280128