“Some failures are actually successes, you just don't realize it — that tough moment to refocus and challenge everything you're doing.”

Jeff Wuest is the CEO of SynFiny Advisors, a global management consulting firm founded in 2014 by former Procter & Gamble executives, focusing on improving financial and operational performance. Jeff is a business strategist and leader who partners with organizations to achieve sustainable, extraordinary growth. Jeff works closely with executive teams to navigate today’s complex business environment where innovation, disciplined strategy, and smart risk-taking are essential for success. Jeff’s expertise spans strategic planning, rapid market expansion, and operational scale-up, helping organizations create environments where growth is accelerated and value is maximized. Under Jeff’s leadership, SynFiny Advisors has been recognized by Inc. Magazine on the Inc. 5000 list as one of the nation’s fastest-growing private companies for six consecutive years. An accomplished entrepreneur, Jeff has mentored startups and emerging companies while also serving as a trusted advisor to multi-billion-dollar global enterprises. With over 30 years of experience, he has developed and executed game-changing strategies across industries, categories, products, and services. His work is centered on enabling forward-thinking leaders to succeed through breakthrough strategy, execution, and operational excellence. Prior to founding SynFiny Advisors, Jeff spent 25 years at Procter & Gamble as a finance executive, holding leadership roles across multiple geographies and playing a key role in driving business transformation and growth. You’ll enjoy this candid conversation about reinvention across continents, saying yes before you have all the answers, and what it really takes to move from corporate leadership to entrepreneurial life.

This conversation was hosted by Ida Abdalkhani, Change Catalyzer — an award-winning entrepreneur, speaker, and P&G Alumni Board Member.

This is a sponsored episode with our partners at Synfiny Advisors, a proud sponsor of the P&G Alumni Network. Interested to feature your company and executives on the P&G Alumni Podcast? Reach out to [email protected]