Julie Cartwright,  President of Pvolve, shares her experience meeting Rachel Katzman, a founder with an incredible idea they couldn't refuse. Katzman introduced a method that combines functional movement and resistance-based training, aimed at improving well-being while sculpting a "killer body." The concept was so compelling that she decided to partner with Katzman to launch a company. Initially, the business had a strong digital focus, featuring patented resistance equipment and a functional movement-based method as its core.

Pvolve is a fitness approach that focuses on a "women-first lens" due to women's unique hormonal fluctuations and varying needs throughout different stages of life. However, the program is not exclusively for women; it can also benefit men, especially in areas like flexibility, which could improve activities such as golf.

Julie explains that Pvolve benefits from strong national marketing and a direct-to-consumer (DTC) model. This approach allows them to build a consumer base before opening new physical locations.  She discusses the marketing support provided to franchisees, particularly in the P-Volv franchise. Franchisees receive assistance from a marketing specialist who helps guide them through the process. Each franchisee commits to both local and digital marketing efforts, with strategies tailored to the specific demographics of their area. 

Don't forget to like, comment, and subscribe to stay updated with our latest episodes. Hit the bell icon to get notifications every time we upload a new podcast!

*This video is sponsored by SEOSamba

Check out the video podcast on my Youtube channel and don’t forget to like and subscribe!

Link to Free Assessment: https://www.zorakle.net/assessment/welcome/ionfranchising

Link to Website: eyeonfranchising.com

Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd