In this episode of Take-Away with Sam Oches, Sam talks with Peter Cancro, founder and CEO of Jersey Mike’s. The national sandwich brand experienced very little disruption during the pandemic; in fact, it opened over 200 locations in 2020, with plans for 250 this year and more than 300 in 2022, making it one of the restaurant industry’s fastest-growing concepts. In this conversation, you’ll find out why: If you’re in expansion mode, you should consider making a full-court press to raise brand awareness among your potential customers Your brand should focus expansion on your existing operators and team members Successful expansion, particularly national expansion, requires a strong infrastructure beyond your franchisees and store employees Your franchisees are your most important asset, and you should treat them accordingly Have feedback or ideas for Take-Away? Email Sam at [email protected]. Visit www.nrn.com for more information, and register for CREATE: The Future of Foodservice at www.informaconnect.com/create.