On this episode of Next Level CRE, Matt Faircloth interviews Cameron Herold, founder of the COO Alliance and former COO of 1-800-GOT-JUNK. They dive into the nuanced roles of CEO versus COO, and why so many entrepreneurs misunderstand what they truly need in a second-in-command. Cameron shares how building 1-800-GOT-JUNK into a globally admired brand came from creating a strong culture, leveraging free PR, and obsessively developing a business “flywheel.” He also offers tactical advice for hiring, building trust between co-leaders, and crafting a vivid vision that unites and inspires teams—even at the early stages of growth.

Cameron Herold

Current Role: Founder, COO Alliance; Author and CEO Coach

Based in: British Columbia, Canada

Say hi to them at: https://www.cameronherold.com

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