On this episode of Multifamily Mastery, John Casmon dives deep into the critical role markets play in multifamily investing. He shares his personal journey of starting in Chicago and progressively identifying better opportunities by understanding the “path of progress.” John breaks down key criteria for evaluating new markets—like population growth, job diversity, infrastructure development, and net absorption rates—and explains why investors should start with their backyard before expanding outward. He also explores his experiences investing in cities like Cincinnati, Louisville, and San Antonio, and emphasizes the importance of local economic commitment and sustainable growth for long-term success.

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