On this week’s episode of Best Ever CRE Show, Amanda Cruise interviews Jon Ostenson. They dig into the real playbook for non-food franchises, from what makes home and property services so profitable to when you’re just buying yourself a job versus building a manager-run business. Jon breaks down territory strategy, startup costs and funding options like SBA and ROBS, plus why national accounts, an aligned tech stack and franchisor support can 10x your speed to market compared with going solo. They also cover due-diligence “dating,” culture and hiring, exit multiples, and why food concepts often carry more risk than “unsexy” winners like dumpsters, asphalt and temporary walls.

Jon Ostenson
Current role: Founder & CEO, FranBridge Consulting.
Based in: Atlanta, Georgia.
Say hi to them at: https://franbridgeconsulting.com/ | LinkedIn | YouTube

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