Amanda Cruise and Ash Patel interview Steven Wear, chief marketing officer of SSSE, about the firm’s nationwide self-storage investments and how it’s evolving the model through creative financing and energy innovation. Steven explains how SSSE focuses on secondary and tertiary markets to avoid oversaturation and zoning risks, and why they advocate for local moratoriums once they’ve entered a market. He discusses using substitution of collateral strategies to maximize returns on seller-financed deals, creating a self-sustaining capital engine. The conversation also explores how SSSE integrates solar power, geothermal, and potential data center partnerships to turn storage facilities into power-generating assets, revealing a forward-thinking vision for the future of self-storage.

Steven Wear
Current role: Chief Marketing Officer, SSSE
Based in: Chicago, Illinois
Say hi to them at: https://ssse.com/ | LinkedIn

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