Richard McGirr shares why facts alone don’t move investors and how a well-crafted personal story can radically improve your marketing and capital raising. He walks through Russell Brunson’s Epiphany Bridge script, showing how it builds on the classic Hero’s Journey to turn your backstory, “wall,” and breakthrough into a compelling narrative that breaks your audience’s false beliefs. Using his own journey—from a collapsed software company and wiped-out income to discovering real estate and reworking a failed Property Llama webinar into a six-figure sales engine—Richard illustrates how story-based presentations can dramatically increase conversions. He closes by challenging listeners to define their own “why,” clarify the moment they realized their old plan wouldn’t work, and use that narrative framework in every investor conversation, not just on webinars.

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