The Best Ever CRE Show

JF 4111: Vertical Integration, Ferrari-Level Hiring and Passive Investor Alignment ft. Dani Lynn Robison


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John Casmon interviews Dani Lynn Robison, co-founder of a vertically integrated “Freedom Family” of nine real estate businesses, about how she moved from Ohio turnkey rentals into larger multifamily and fund management. Dani walks through why she brought renovations, property management, acquisitions, brokerage, and capital raising in-house, and how that 56-unit “drugs, thugs and bugs” deal became a $2M proof-of-concept for scaling apartments. She shares her hard-won lessons on hiring “Ferrari-level” leaders, structuring roles with profit sharing, and keeping a 100% payout track record by always making investors whole—even on bad deals. Dani also explains why many turnkey buyers don’t actually want to be landlords, how she now focuses on truly passive vehicles like funds and syndications, and where she’s seeing opportunities in Sun Belt multifamily, senior housing, self-storage, and build-to-rent as bridge loans come due over the next few years.


Dani Lynn Robison
Current role: Co-Founder and CEO, Freedom Family Investments & Freedom Real Estate Group Family of Companies
Based in: Davenport, Florida
Say hi to them at: https://freedomfamilyinvestments.com | https://www.linkedin.com/in/danilynnrobison/



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Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary.

Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER

Start earning passive income today at gsprei.com/bestever

Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary.

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