Paul Hersko is the CEO of Sonny Capital Group and Discount Lots, which makes land ownership easy and affordable for everyone. In this episode, he tells us about the unique business of buying and selling land, how to get started, pitfalls to avoid, and how he and his team raise capital for their deals. 

Paul Hersko | Real Estate Background

• CEO of Sonny Capital Group and Discount Lots, which makes land ownership easy and affordable for everyone. 
• Portfolio:
• 2,000+ properties
• $50M AUM
• Based in: Boca Raton, FL

• Say hi to him at: 

• sonnycg.com
• discountlots.com
• LinkedIn

• Best Ever Book: Atomic Habits by James Clear

• Greatest Lesson: Find a strong, capable co-founder — don’t be greedy!

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