The Best Ever CRE Show

JF3022: The Progression from Active to Passive Investing ft. Emma Powell


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Emma Powell is the owner of Highrise Group, where she works as a multifamily owner, operator, and capital raiser. In this episode, she tells us about the investing strategies she has used to work toward her goal of becoming a purely passive investor, the deals she’s doing right now, and how her biggest financial loss helped her pivot her business in a major way. 

Emma Powell | Real Estate Background
  • Owner of Highrise Group, where she works as a multifamily owner, operator, and capital raiser. She and her husband, an IT developer, invest their own capital as well as partner capital, run a joint-venture investing club, and syndicate for limited partners.
  • Portfolio:
    • GP of:  
      • 10 residential units
      • 75 multifamily units (co-managing partners)
      • 490 units as minor/non-controlling GP
      • 265 multifamily units and short-term rentals in new development
      • 34 multifamily units and 156 multifamily entitled units sold/full cycle
  • Based in: Salt Lake City, UT
  • Say hi to her at: 
    • highrise.group
    • Best Ever Book: Raising Capital for Real Estate by Hunter Thompson and The Power of Now by Eckhart Tolle
  • Greatest Lesson: The more of a team sport we play, the more we can specialize in our best niche.

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