John F. Kennedy ran for president as television was beginning to change the game of presidential politics. The importance and power of presidents' use of the bully pulpit was growing as they could reach vastly larger audiences in a single presidential address live on television. This episode looks closely at one of Kennedy’s most trusted aides and speechwriters, and also hears from Dr. Vanessa Beasley, an expert on presidential rhetoric at Vanderbilt University.

The long road to the White House in the 1960 campaign between John F. Kennedy and Richard Nixon comes to a dramatic end. In this final episode, we’ll look at the last days and hours before the election, the uncertainty of possible recounts afterward, and look ahead to how both candidates approached the future. We’ll also look at how lessons learned in 1960 still resonate today.

On October 4, 1957, the successful launch of the Soviet satellite Sputnik sparked fear of Soviet Union dominance in technology and space. In this episode, we’ll look at how John F. Kennedy used American fears of the Soviet Union and creeping Communism to his political advantage in the 1960 campaign. We’ll also look at how 60 years later, threats from Russia -- this time in cyber space -- linger over our elections today.

In this episode, we take you on a journey that follows the 1960 campaign into millions of living rooms through television, and then explore how the Kennedy team used the new medium to connect with voters. We'll also look at Nixon's television strategy and how the 1960 campaign’s use of television would influence future presidential campaigns' use of the medium in the decades ahead.

What would it take to win the White House in 1960?  For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we’ll look at how Kennedy and Nixon’s campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.

While John F. Kennedy was formally launching his run for president at the start of 1960, another movement was gathering steam. This week, we’ll find out how the emerging modern Civil Rights Movement affected Kennedy’s and Nixon’s campaign strategies, and see how Kennedy worked to win over Black voters who were skeptical of his commitment to civil rights. And we'll also discuss how racist Jim Crow laws in the South prevented Black citizens from voting, with a look to where we are today.

Despite clear victories over some of his opponents during the primary season, John F. Kennedy’s path to the presidency still wasn’t certain as he arrived in Los Angeles for the Democratic National Convention. In this episode, we’ll hear about the young senator’s rise to the top, the challenges he faced in uniting a fractured party, and how he would turn one of his biggest opponents into one of his greatest assets.

In our first episode, we’ll look at the primary race that created the opportunity for John F. Kennedy's insurgent campaign to take the Democratic presidential nomination, and how it would blaze new trails for campaigns to come.

This special eight-part audio documentary, from the team who brings you the JFK35 podcast, will tell the story of the Kennedy campaign and how it has influenced American campaigns since. The series features historians, political operatives, journalists, and more as it covers the campaign from the primaries through Election Night, highlighting key moments and lesser-known stories in the race leading up to the final vote.