October 21, 2024

Jilliene Helman on Building RealtyMogul & Real Estate Syndication

49 minutes

Season 1, Episode 12: In this episode of No Cap by CRE Daily, we sit down with Jilliene Helman, founder and CEO of RealtyMogul, to explore her entrepreneurial journey and the evolution of RealtyMogul in the real estate industry. Jilliene shares how her background inspired the launch of RealtyMogul, details the platform’s first deal, and explains the three businesses that form its foundation. We discuss what RealtyMogul looks for in sponsors, the early days of crowdfunding, and the impact of the 2012 Jobs Act on real estate investing.

TOPICS

00:00 — Intro

00:47 — Jilliene’s background and what led to creating RealtyMogul

02:19 — RealtyMogul’s first deal

04:10 — What RealtyMogul is, and the 3 businesses that make it up

05:43 — The value RealtyMogul brings to the table

07:10 — What RealtyMogul looks for in sponsors

09:05 — The first iteration of RealtyMogul, and how it got crowdfunded

12:50 — How crowdfunding worked in its earliest stages

14:35 — What the 2012 Jobs Act changed, and what stayed the same

19:03 — How RealtyMogul handled capital calls

20:46 — What a REIT is, and why RealtyMogul got into them

23:20 — The future of RealtyMogul

25:26 — Why balancing investors and deals is so challenging

29:35 — What sponsors should be looking for

31:18 — The secret to RealtyMogul’s longevity

32:34 — Jilliene’s family background

34:17 — What Burning Man is like, and why so many successful people attend

37:50 — How Jilliene stays creative

39:23 — Jilliene’s favorite travel destinations, and what she loves about Japan

40:43 — The potential of the new city being built outside San Francisco

43:40 — Why RealtyMogul is bullish on Columbus, Ohio

46:18 — The future of crowdfunding in real estate

We want to thank our sponsor Viking Capital.

For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/

Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily

About No Cap Podcast

Commercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate.

About CRE Daily

CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.

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