The Dealer Playbook

Joe St. John: The $1,000 Secret That's Killing Car Deals


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Joe St. John, a dynamic innovator in the automotive space, brings a wealth of experience to the table. With a keen eye for identifying industry challenges and a passion for crafting innovative solutions, Joe's journey from disenchantment to reimagining the digital retail landscape is nothing short of inspiring.

What We Discuss In This Episode:

Joe provides invaluable insights into the challenges faced by dealerships in adapting to digital retailing. Drawing from his extensive experience, Joe articulates the disconnect between the promise of digital retailing and its practical implementation, highlighting the need for solutions that streamline the car-buying process while enhancing the customer experience.

Throughout the episode, Joe's passion for problem-solving shines through, as he reflects on his role in driving innovation within the automotive sector. From his grassroots approach of immersing himself in dealerships to understand their pain points firsthand, to his pivotal role in shaping AutoFi's mission to revolutionize the car-buying journey, Joe's dedication to effecting meaningful change is palpable.

Ultimately, our conversation serves as a poignant reminder of the transformative power of technology when harnessed with purpose and empathy. By embracing simplicity, focusing on real-world challenges, and fostering genuine connections, Joe exemplifies how technology can be wielded as a force for positive change, both in business and in life.

Thanks, Joe St. John!

If you enjoyed this episode featuring Joe St. John, support us by clicking the links! 

  • Connect with Joe St. John on LinkedIn

Listen to the full episode for insights and context from Joe St. John! 

⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

Connect with Michael Cirillo

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CLICK HERE to learn more about The Dealer Playbook! 

Sell Smarter, Not Harder

AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.

AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.

Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.

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The Dealer PlaybookBy Michael Cirillo

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