Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book.

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