Joel Sousa is leading the revival of Famel, the iconic motorcycle brand that was a staple of Portugal’s working class from the 60s through the 80s. Now reimagined as a sleek, sustainable electric bike, Famel is ready to ride again and once again become the two wheeler of “the People”.

Joel Sousa’s engineering background and willingness to get his hands on everything is the passion that drives the new iteration of Famel.

Joel talks about what it takes to bring a national symbol back to life, what he’s learned from the journey, and, of course, shares his favorite Portuguese dish.

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