John Hoyle is an entrepreneur and real estate professional focused on developing social ventures for profit in the UK and beyond.

After a career as a Platoon Commander with the British Army serving in Germany, Iraq and London, John became a development manager in Abu Dhabi, and - on his return to the UK - worked for the London Organising Committee of the Olympic Games, and Grosvenor Estates.

John founded Sook in 2019 to address the acute problems facing the UK High Street.