Today’s interview for the Millionaire Secrets Podcast is with Jon Benson - a man who has had a massive impact on the copywriting industry twice!

Jon’s innovations to the way marketers and entrepreneurs like us present our copy has been responsible for over $12 BILLION dollars in sales across the industry and…

$1.2 billion dollars

...in sales for his students alone.

What are these two big innovations? Listen to this Podcast to find out!

As well as Jon’s massive impact on copywriting, we also discuss some key takeaways that you can apply to your own copy - today.

We touch on the copywriting methods that truly work, and how to write well whilst still being able to persuade at the same time.

Don’t lie.

The moral aspect of sales copy is a hangup for some people. Jon explains how you can write great copy without being deceitful.

In fact, Jon reframes it to explain how being too nice can actually be hurtful to your potential customers.

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