In this solo episode, Shintaro Higashi breaks down why judo has a branding problem—especially in the United States. He explores how judo is misunderstood by the general public and even feared by other martial artists, while highlighting how we can shift perceptions to grow the art.Whether you're a judo coach, a BJJ practitioner, or just curious about martial arts culture and business, this one’s for you.00:00 Misconceptions About Judo in the U.S.01:00 How Different Audiences Perceive Judo02:00 Judo as a Martial Art and a Sport03:00 Judo for Self-Defense and Lifestyle04:00 Injury Perception and Media Framing05:00 Competing With Brazilian Jiu-Jitsu06:00 Making Judo Easier and Safer to Learn07:00 A Call to Action for Judo Instructors and Dojo Owners🚨 LIMITED-TIME OFFER: 40% OFF 🚨The All-in-One Instructional Bundle just got even better.Every major instructional. One complete system. Now at our biggest discount yet.Grab yours now at 40% off : https://higashibrand.com/products/all-instructionalsThis won’t last. Build your game today.🔥 Get 20% OFF FUJI Gear! 🔥Looking to level up your judo training with the best gear? FUJI Sports has you covered. Use my exclusive link to grab 20% OFF high-quality gis, belts, bags, and more.👉 https://www.fujisports.com/JUDOSHINTARO 👈No code needed – just click and save!Links:🇯🇵 Kokushi Budo Institute (The Dojo) Class Schedule in New York, NY 🗽: https://www.kokushibudo.com/schedule🇯🇵 Higashi Brand Merch & Instructionals: https://www.higashibrand.com📚 Shintari Higashi x BJJ Fanatics Judo Courses & Instructionals Collection: https://bjjfanatics.com/collections/shintaro-higashi/