‘What is my niche?’ This one thought created a lot of problems for me as a content creator and educator!
Every “business guru” out there is saying you have to niche down to make money and, ‘if you chase two rabbits, you catch none.’ So I niched down, again and again, and again!! Until I hated what I was doing! -_-
I mean, this is what they say I need to do to make money, so I don’t have a choice right? WRONG! I built my personal brand ‘Just minhaz’ talking about whatever I wanted to!! And I made a lot of money doing so (£50K+ over the space of 2 years) Alhamdullilah.
But yet, I lost myself to the “business” advice again and I niched down. Lord have mercy!!
I literally built a completely separate page on Instagram/TikTok/YouTube and a separate podcast channel for it. I hired two new team members and doubled down on it completely! We went flat out a built a free course to collect email leads for potential clients and a free community to join on Skool. It took me and my team 1 year to do this and It was a lot of work, and a LOT of money spent!
After 30 days of launching this community (27 members on board) and posting content everyday without fail, I REALISED, I HATED IT!
AHHHHHHHHHHHHHHHH (My frustration was real!)
I can’t live my life like this, where I have now created another job which means nothing to me but the financial gains.
So, we start again! I wiped it all clean, and made the decision to go solo again and had a quarter life crisis. LOL
This left me with the question:
‘How do I build something that makes me excited and makes me money?!’
I was determined to figure this out! And little did I know, the answer was right in front of me.
The way I built my personal brand ‘Just Minhaz’ was the answer. I used to share all the things that changed my life and not just approach everything with the intention of ‘how do I make money?’ It excited me and scared the life out of me at the same time as I shared my real life experiences and mistakes along the way.
BUT, there was no structure and systems involved! I was winging it completely and financially it was a mess.
I have learnt a lot this year and baby I’m back!!!!!! And we about to do things a whole new way, Alhamdullilah.
What is my niche? It’s me :) Self-development, healing, relationships, fitness and most importantly faith, Alhamdullilah.
I feel free to be myself and most importantly I will lead by example. That means, I have to improve my life in the areas that I want to and that is my job! Ya Allah sign me upppppp!
For those of you who have a message to share with the world and want to make a career out of it - remember this, ‘Your mess is your message and your pain is your power!’
"Your mess is your message and your pain is your power" means that the difficult experiences and struggles you face in life, often considered "messy" or painful, can be transformed into a powerful message or purpose that can help others who might be going through similar situations
Your hardships can become a source of strength and wisdom to share with others.
YOU ARE THE NICHE!
P.S. bun anyone who says otherwise!
In this context, "bun" is likely British or Caribbean slang meaning to dismiss, reject, or disregard someone or something. The phrase "bun anyone who says otherwise" suggests ignoring or rejecting those who disagree with the author's perspective on finding one's niche.
P.P.S. I am removing all the random members that joined my community and reopening it with courses on healing, self improvement, relationships and my favourite - business! Click here to let me know that you’re interested in joining and I’ll add you to the waiting list.
Peace & Love my beautiful peeeps!
Your brother from another mother, Minhaz Ahmed.