Just One Tip from Your Podcast Performance Coach

In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it!

It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in shame just yet because all is not lost. I've helped many podcasters tune up their shows and turn them into lead-generating and sales-boosting machines.

In this episode, I share the exact 6 steps we walk our clients through to help them achieve podcast success. Here's an overview of what we'll cover:

Step 1: Align your podcast to your business goals. Make sure your show supports your business and brand rather than your personal podcast rockstar dreams.

Step 2: Find the right audience. Ensure your podcast is attracting the kind of people who might actually become clients or customers. Remember, if you're talking to everyone, you're talking to no one.

Step 3: Determine the funnel fit. Know how your podcast fits into your marketing funnels or sales systems. Understand your funnels before you figure out the role of your podcast in those funnels.

Step 4: Make changes. After going through the first three steps, make a plan. It might mean a name change, a format change, or a content adjustment, so plan for it and be intentional with it.

Step 5: Step up your performance. Learn how to use your mic and take podcasting seriously. Your credibility is on the line, and if you sound like crap, nobody will listen.

Step 6: Market your podcast. Shout it from the rooftops! Get the word out about your shiny, retooled podcast if you want it to generate results.

Remember, this process won't get done in an hour or even a day. If you want a podcast that serves you, your business, and your potential clients, you need to spend time tuning it up.

Get professional help to guide you through the process, make the right adjustments, and drive serious sales with your podcast.

Whether your show is not working or it's doing great, these tips can help you take your podcast to the next level. Tune in to this episode of Just the Tip to learn more!

The Podcast Tune-Up Program

Click here to learn more and select your Podcast Tune Up experience.

https://members.podcastperformancecoach.com/podcast-tune-up

In this episode I share my honest opinion of the Focusrite Vocaster Two and help you determine if it's the right audio interface for your podcast needs. First, let me clarify that I bought this equipment with my own money and was not given it for free. I was hesitant to buy it because my previous interface, the Focusrite Scarlett 2i2, had just stopped working. However, I decided to give Focusrite another shot, and I'm glad I did. The Vocaster Two is an audio interface that you plug your XLR mic into, and then connect to your computer via USB. It's important to note that it's not compatible with USB mics. If you have an XLR mic, want an interface that doesn't require a lot of extra equipment, and like the convenience of the automated 'gain set' feature and EQ enhancement, then this interface is perfect for you. It's also great for co-hosts or in-person guests. However, if you're a solo podcaster or never interview people in person, then you may not need the Vocaster Two. I bought this interface for its two inputs, which is useful when my wife and I coach our clients together and don't want to share a mic. It's also lightweight, making it ideal for podcasting on the go. What I love about the Vocaster Two is its easy-to-read settings, auto-gain and EQ enhancement pre-sets, separate controls for each host or guest, and the ability to use it as your studio console or for video. You can even connect it to your phone for call-in guests. The cons are the learning curve with the software, the lack of notches and numbers on the knobs, and the inability to accommodate a USB mic. However, once you get used to the interface, these cons become less of an issue. Overall, the Vocaster Two is a fantastic podcast tool that's worth its weight in your suitcase. It delivers high-quality audio without complicating your production process or reducing your beach time. Here is the Focusrite Vocaster Two on Amazon. Check out my RESOURCES for all the equipment I use.

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If you're a podcaster who's stuck in a rut or you feel like your traction has hit a plateau, this episode is for you. Also, if you're a podcaster who's never been stuck in a rut - this episode is also for you because it's coming. Mwahhaha.

Today's tip is all about escaping the podcast plateau. If you're feeling stuck and like your show is going nowhere, it's time to do something different.

I've noticed that a lot of podcasters who hit a plateau end up thinking they just need to push harder with their calls to action, sell more on the podcast, and ask for more from their listeners. While it's important to help your listeners take the next step, sometimes this approach can come off as pushy and make your audience feel like they're being sold to rather than served.

Recently, we helped a client who was in this exact situation. She was about 40 episodes in, and while she had a ton of great information to share, she had hit a plateau and wasn't seeing any growth. She spent the entire show trying to monetize it by selling directly from each episode, but nothing was happening.

Through our work with her, we identified five key things that helped her get back on track:

1. Getting clear on her 'why' and focusing on growing her email list rather than just selling on the show.
2. Niching down further to better position herself within the photography landscape of podcasts.
3. Adding structure to her episodes to make them more consumable and valuable to her listeners.
4. Improving her performance by speaking at a more natural pace and editing in more pauses.
5. Upgrading her mic and improving her sound quality to match her level of expertise.

If you're feeling stuck on your podcast plateau, I encourage you to take a step back and look at these five areas. Remember, sometimes it takes a fresh perspective and a professional coach to help you get out of a hole and start seeing results again.

If you're interested in learning more about our Podcast Tune-Up Program, head over to PodcastPerformanceCoach.com and take a look. I'd be happy to help you get back on track and reach your podcasting goals!

Check out the PODCAST TUNE-UP here:

https://members.podcastperformancecoach.com/podcast-tune-up

Full Show Notes:

https://podcastperformancecoach.com/179-stuck-in-a-podcast-rut-heres-how-one-client-got-out/

Book a FREE-15-MINUTE Podcast Coaching Call

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Are you doing a good job at preparing your podcast guest to give a great interview? If you answer yes because you send them your questions in advance then we need to talk!

As a seasoned talk radio expert, I'm here to tell you that this is a sure fire way to zap all of the fun and spontaneity out of the conversation.

But fear not, my friends. There are still ways to prepare your guests without ruining the flow of the interview. In this episode, I'm sharing my top tips on how to get your guests in the sweet spot of being perfectly prepared for a killer interview that feels like a natural conversation.

First things first, you want your guests to know who they are talking to - your audience! I prescribe to listener-centric podcasting, meaning everything you do on your show is for the benefit of your listeners. So, let your guests know who your audience is and encourage them to aim their information directly at them.

Next up, the topic. Help your guest prepare by letting them know which specific part of their expertise you'll be tapping into. Give them a basic outline of the conversation, just enough so they get a sense of the flow. This will help them feel more comfortable and confident in their answers.

Lastly, give your guests all the specifics around the recording and what to expect once they connect with you. Be super clear about your tech requirements, because no one wants their guest to show up on their phone talking through a Bluetooth mic as they shop for bags of chips. Let them know how long it will take, and how you run your recording session. Gathering their social channels and other info ahead of time will make things run more smoothly. Note - never hand over the reins of your show by opening the self-promotion floodgates.

Preparing your guests for a podcast interview doesn't have to ruin the fun and spontaneity of the conversation. By following the tips I share in this episode, you can get your guests into the sweet spot of being perfectly prepared for a killer interview that feels like a natural conversation. Your guest will feel taken care of, you'll feel more in control of your show, and your audience will get what they came for - great content, well-delivered. Tune in to this episode for all the juicy details!

See Full Show Notes:

https://podcastperformancecoach.com/178-how-to-prepare-your-podcast-guest-to-get-the-best-possible-interview/

Book Your Free 15-Minute Podcast Coaching Call:

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This might be the most important question for podcast success: to what end? As a podcast coach, I've met with hundreds of podcasters and many are stumped when asked about their podcast goals. They often believe the main goal of their podcast is to get more downloads, but I looooove to challenge that thinking by asking what the end result of those downloads is.

While downloads matter to some extent, they're just the first step toward achieving bigger, more business-building goals like more website traffic, leads, and sales. By fixating on downloads, podcasters are measuring the wrong metric.

In this episode, I help you set better podcast goals that will turn your podcast into a marketing machine for your business. By asking yourself "to what end?" and focusing on the right goals, you can create a podcast that helps you become an authority in your space and generates leads and sales.

Don't just take my word for it – one listener who took advantage of my free 15-minute coaching call said, "My head is spinning. I feel like I've been focusing so much on having a pretty dress that I forgot to learn how to dance. How embarrassing! I'm ready to learn how to dance now - thank you, Tim!"

If you're ready to create a podcast that really makes a difference, tune in to this episode and book your free coaching call today. It's time to stop fixating on downloads and start creating a podcast that achieves your business goals.

Book your FREE 15-Minute Podcast Coaching call:

https://calendly.com/timwohlberg

Full Episode Notes:

https://podcastperformancecoach.com/177-the-most-important-question-to-ask-about-your-podcast-goals

If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don't have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal.

That doesn't mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your job a lot easier. But, if you use these tools poorly, the could have a really negative effect on your brand and even destroy all of that juicy authority you've been building for you and your business.

In this episode, I share a few of the tools you might want consider and I include the gremlin-level warnings about how not to use them. And, I also reveal some of the AI tools I've been using for a long time (without ruining my brand).

Here are some of the AI tools I use:

https://chat.openai.com/

https://revoicer.com/

https://otter.ai/

https://hikeseo.co/

https://www.kapwing.com/

It's probably easiest to go through the process of producing an episode and talk about how AI can help or hurt along the way.

Topic Generation

Language modeling and language processing AI like GPT-3 (Chat GPT is a popular free option) can generate a variety of topic ideas for your show. You can also use SEO AI tools to find topics that are in demand and will help your website's SEO. The caution here is to make sure you don't lose sight of the intention of your podcast and how it serves your listener. The most SEO friendly topics may be of no interest to your niche. You know your show and your audience better than AI.

Script Development

There are so many tools you can use at this level from having AI completely write your script to simply using a voice-to-text AI to capture your thoughts the moment they come up so you can edit the script later. I use Otter.ai to capture my thoughts, it transcribes the recording instantly, and then I have something to start with when it comes to writing my script.

Gremlin Warning – If you haven't already discovered this, you soon will. AI can write your entire script. Do not do this. I repeat. Do. Not. Do. This. Here's why:

• AI will never capture your voice properly
• AI is pulling from information that can be biased or inaccurate
• AI doesn't know when to incorporate your amazing stories and anecdotes
• AI is regurgitating everyone else's ideas and you, my brilliant podcaster, are a thought leader who has amazing opinions and ideas of your own. Don't fall for this AI trap!

Synthesized Voice

Yes, you can get AI to voice over your entire podcast (for example, Revoicer). But, is that why you got into podcasting? Isn't your show about building trust and authority with your potential clients… how are they going to feel when they find out they've been listening to a robot? There is one cool option here…multiple languages. If you're branching out globally, you could have AI translate and record your script in multiple languages. Just know that there could be mistakes and if you don't speak the language, you might not catch them. But, your listener will.

Editing and Mixing

AI editing has been around for a long time. I've never been a fan. It has gotten better but I'm still not a fan. Here's why – you are editing the text document and it will suggest removing the ums, ahs, stumbles, breaths… basically everything that makes you sound human. If you want to sound like a robot use AI editing. By the way, I've had people tell me that they find certain podcasts hard to listen to because it makes them feel uneasy. It's the AI editing! AI can create and add some really interesting music and sound effects. In my experience, it's not much of a time saver but it can be fun. Make sure you're doing it to enhance the episode for your listener not just to have some fun.

Publication and Promotion

There are so many AI tools you can use to publish and promote your podcast. AI can give you a hand with an SEO title, it can write your description, help you out with show notes, and even come up with some catchy and visual social media posts. AI can also turn your podcast into a video (either the full episode or a promotional snippet). You can also use it to schedule posts, automate engagement, create and optimize ads, and analyze your promotional efforts. It's a deep, deep hole, I mean well of possibilities.

If you want to tap into AI for promotion, you'll likely be combining various tools. I keep it pretty simple using Kapwing for promotional videos and I've started using ChatGPT for suggesting SEO titles.

The Final Warning!

There are so many options it's tempting to take the easy road and have AI do all the things. But don't. AI is a great tool but you are still the one responsible for everything that is published on your podcast. So, never rip and read as we used to call it in radio. Don't accept what AI generates as a finished draft. Re-write content. Re-design social posts. Check everything AI has created for you.

The most important thing is to not lose sight of why you created this podcast in the first place and who you are creating it for (ahem, your listener). You don't want to take any AI shortcuts that could compromise your integrity, your authority or their trust in you.

Want to know how to stand out as a spectacularly human host in the age of AI? Check out my last episode to discover why AI hosts will never replace real, live, human podcasters.

And if you don't believe me, check out my 100% AI podcast I recently shared as a bonus.

Book your FREE 15-Minute Podcast Coaching Call

https://calendly.com/timwohlberg

Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

This is how I generated it.

I used: https://chat.openai.com/ . Free to use (at the time of this episode).

PROMPT

Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody would ever know. tone is a bit sarcastic.

Then I added: write it again with more sarcasm.

Next: Write the description that should be published on Apple Podcasts along with this episode, include a note that this episode including this description were 100% Ai-generated.

Result:

In this episode, we explore the potential future of podcasting where AI takes over the role of human hosts and curates content. Is it possible that AI-generated podcasts will be indistinguishable from human-made ones? We discuss the advantages and disadvantages of this technology and the question of authenticity in podcasting. Tune in to find out more. Note: This episode and its description were 100% AI-generated. (Too short in my opinion).

I used https://revoicer.com/ for the voice-over. Basic membership.

Check out:

175 Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time

https://podcastperformancecoach.com/175-will-podcasting-survive-the-ai-invasion-how-human-podcast-hosts-win-every-time/

Follow because in my next episode I'm going to share what AI tools you can and should be using in your podcast production process and which ones you should stay the hell away from! I'll even reveal what AI tools I use – some of them for years!

Book your FREE 15-Minute Podcast Coaching Call

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Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

It's an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can…

Okay, so it's not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs.

But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It's actually such a big topic that I'm dedicating two episodes (and a bonus episode in between) to it. Stay tuned for part two and AI's contribution.

In this episode we talk about you, the podcast host. Can you be replaced by AI?

Absolutely! Robots are coming for your job! AI can write a podcast script and voice it (now with more emotion than ever). You'd be shocked at how far AI scripts and voices have come when you know how to manipulate the input! Shocked!

The good news is that there are several ways that AI hosts suck compared to human podcast hosts.

First, they are not human. As in, they are not YOU and in my opinion, that's a big deal. Listeners can get facts from anywhere. They tune in because they want to hear these from you, they want to get to know you. They do that when you share your ideas, your stories and anecdotes, your experiences. That's how they get to know you.

Most of the podcasters that I work with are podcasting to build authority – either for themselves or their brand – which means that THEY are a big part of the secret sauce that makes their podcast valuable. I also work with a handful of podcasters who are podcasting as a business – meaning they are selling ad space on their podcast or attracting sponsors – you guessed it the key ingredient in that secret sauce is also THEM.

No robot can replace you because you have a unique personality and you have stories and anecdotes from your lived experience to share.

This is where the authenticity comes from. This is what your audience wants.

Let's talk for a quick sec about authenticity – I think this is one of the biggest questions you have to ask yourself if you're thinking about replacing yourself (or starting a podcast) with an AI generated voice or script. Here's the question: will your listener be upset when they discover that it's not a real voice or that you're presenting ideas and opinions you didn't come up with yourself?

It's all about trust. An authority building podcast requires the trust of the audience. If they don't trust you how will they ever believe you or like you (or buy from you)?

If you know me at all then you know I'm all about listener-centric podcasting. So ask yourself, who are you serving when you use AI to host or script your podcast? I'm going to go out on a limb here and say it's not the listener!

The trust goes both ways. You have to trust that your listener wants to hear from YOU. And that comes from you engaging with your audience. This is another way that human hosts are better than AI podcast hosts. They can show up and connect with the listener.

It's not just your ideas, stories, and opinions or your ability to connect and engage it's also your humanity.

Your audience can hear your human-ness in your emotions, your inflections, and reactions. This is what draws them in. AI can't do that.

And finally, for all of you that interview guests, you may be thinking that you're free and clear from being overtake by AI. You're only partially right. With good production, AI could create a very compelling interview podcast.

Here's where you can shine as a human host - make sure you stay present and engaged. If you read the questions in front of you without reacting to your guest's answers then you could easily be replaced by an AI host. Be a part of the conversation. Jump on opportunities to be spontaneous. React with your full attention.

These are things AI can't quite yet do. If you're struggling with being THIS human in your interviews, I can help. Grab your free 15-minute coaching call.

So, to recap - if you want to be avoid losing your audience to podcast written and hosted by artificial intengence, then crank up what makes you uniquely you.

• Share personal stories and unique ideas
• Be authentic and engaged
• Connect with your audience beyond the podcast
• Put some life into your delivery including emotion and even stumbles
• Be present in interviews and take advantage of opportunities to follow where the conversation goes, even if it's not what you AI produced questions say you should do

If you do these things then you can rest assured that AI is not going to steal your audience. Nobody can replace YOU as long as YOU show up every episode.

If you haven't subscribed yet, make sure you do because in my next episode I'm going to share what AI tools you can and should be using in your podcast production process and which ones you should stay the hell away from! I'll even reveal what AI tools I use – some of them for years!

Plus, I'm dropping a bonus episode that is 100% AI produced… I really hope you don't like it as much as you like me!

Subscribe so you don't miss these or any of my future, human hosted, human created podcasts.

—-----------------

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There's a little something called the tagline and in this episode, I'm going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy.

And, if you already have a tagline - keep reading (or listen to this episode) to make sure it's as powerful as it can be.

First things first… what is a podcast tagline? It's quite simply an extension of your podcast title. You might think of it as a subtitle because it often follows a colon or a dash. Think, 2001: A Space Odyssey. Or, Morbid: A True Crime Podcast.

Your podcast tagline can help your podcast in 3 key ways:

1. Give the title context.

You may not think that your title can be miss construed but that's because you know the context. You know that digging deeper is about academic research but without context it could be about self-help, genealogy, archeology, gardening, building a well… So, use that tagline to clarify your title and give it context.

2. Identify your niche.

Your tagline is a great place to let your ideal listener know that this show is for THEM. Add an audience identifier in your tagline like marketing tips for kid-preneurs, or survival guide for moms with kids on the spectrum. You know they're going to feel like you just tapped them on the shoulder and said right this way when they read that right? By the way, if you haven't niched your podcast down… listen to episode 93, episode 92, and episode 37.

3. Boost your SEO.

Adding keywords to your tagline will massively help people who are looking for a show just like yours actually find your show. A lot of people look for new podcasts using search terms. If they aren't using your name or your podcast name in the search bar, will they find your show? Add those terms they're searching in your tagline to give it a fighting chance of being found.

And the best news about updating or adding a podcast tagline? It's easy! You don't have to redo your artwork or re-record your intro, you can just change it through your podcast host (like Libsyn, Podbean, or Transistor)

Are You Really Tapping into the Power of the Podcast Tagline?

Here's the big question - does your podcast need a tagline? Ask yourself these three questions:

1. Could the name alone be misconstrued or misunderstood as to what it's about without a tagline?
2. Is it clear who your show is for and what they get out of listening without a tagline?
3. Would your show be found by someone googling the subject matter of your show?

The answers will tell you if a tagline would help your show get found by more of your ideal listeners. So, what will your new tagline be? Before you dive in, make sure you know who you're show is for, how it aligns with your business, and why someone would listen. Those things will help you create a super-charged tagline. All of these things are part of our Podcast Tune-up process - getting clarity on your podcast's purpose and making sure it has a name and tagline that will attract potential customers. Take the next step in having a podcast that serves you, your business, and your ideal listener. Get instant access to the Podcast Tune-Up right away.

https://members.podcastperformancecoach.com/podcast-tune-up

Shout out to Podnews for this article on the most common podcast names of 2021.

Book your FREE 15-Minute Podcast Coaching Call

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Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

I've met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn't you get paid? Why shouldn't you want some podcast ROI?

Want to know how to make money from podcasting? There are two main ways to earn money from your podcast so you first need to figure out which camp you're in.

2 Ways to Make Money Podcasting

When it comes to making money from your podcast you should think about it from two perspectives. Either you are selling to your audience or selling your audience. In other words, you are either podcasting as a business or you're podcasting FOR your business.

Did you catch the difference? Let me break it down for you.

Selling Your Audience

When you have a good size audience, advertisers and sponsors will pay money to get their message to them. Just like in radio or television, the bigger your audience, the bigger the check from advertisers. The Super Bowl is famous for the cost of a 30-second ad spot but Sunday Night Football consistently ranks as one of the most expensive places to advertise too. Why? Because they have a massive audience.

In radio, it's usually the drive times (morning and afternoon) where ad costs are the highest because that is when most people are listening to their radio. At least, before the world switched to podcasts.

The point is, radio, television and print publications have been selling their audience to advertisers since the beginning of media. And this is the model that advertisers have adopted for putting dollars in podcaster pockets.

The good news is that there are a lot of advertisers keen to pay money to access podcast audiences. It's estimated that in 2024, podcast advertisers will spend more than $2.5 billion. The potentially bad news is that you need to have a proven audience to get your hands on those ad dollars.

The minimum audience size to attract advertiser interest is usually around 5000 downloads per episode per month, consistently. However, if you are dealing with a defined audience or a super engaged audience (and you can prove it) then you might attract a sponsor or advertiser with less.

And, the more niche and under-represented your audience is, the more likely you can grab some ad cash while you're still growing. For example, if you have a podcast for left handed artists and there's a left handed paint-brush kit for sale, well the manufacturer just might see the value in advertising to you hundreds of listeners since they are a direct hit on potential customers.

Who Should Sell their Audience to Make Money Podcasting?

This approach to monetizing your podcast is ideal if your podcast is unrelated to a business and is primarily for entertainment purposes. The formula for monetizing your podcast in this camp is to create an entertaining show, market it, have an awesome show that people love, grow (and keep) your audience, so you can sell your audience to sponsors or advertisers.

Keys to Success for Podcasters Looking for Advertisers

• Create an entertaining show
• Market your show
• Be consistent
• Track your audience growth and engagement
• Show your audience loyalty (advertisers love influencers)
• Pick an ad or sponsorship strategy that suits your show and business savvy
• Stay on top of it and remember to raise your prices as your audience grows

Podcasters using this path to profits may also monetize their show by selling merchandise to their audience, asking for donations on a platform like patreon, or creating a membership for superfans. But, this is when you start to slip into the next camp of selling TO your audience.

Selling To Your Podcast Audience aka Podcasting for Your Business

Full disclosure, I'm a bit biased toward this approach to making money from your podcast. Primarily because:

1. I personally know more people who make money using their podcast to promote their business than from selling ads on their podcast
2. It's how I make money
3. It's how almost all of my clients make money from podcasting

So, yeah. Just a slight bias.

Okay, let's get on with how this way of making money with your podcast works.

The Formula for Entrepreneurs to Make Money from Podcasting

I'd like to say this is simple but the truth is, too many business owners take shortcuts and end up with a time-and-money-sucking podcast that does absolutely nothing for their bottom line.

Here are the keys to successfully creating a podcast that serves as a marketing tool for your business:

• Make sure your business and podcast are aligned. Check out my previous episode #172 about this.
• Knowing and understanding who your audience really is and what they want
• Show up consistently and serve your audience with valuable and high quality content
• Build a relationship with your audience (podcasting is awesome for developing the know-like-and-trust factor)
• Have a clear path from listener to customer (hint, you might need a funnel)
• Track what's working and what's not (then fix what's not)
• Keep it up - podcasting for your business can generate leads very quickly but there's also a significant return in the long game

Each one of these is SIMPLE if you create your podcast with the INTENTION of it being a marketing tool. By the way, I can help you create this or correct it in your existing podcast. Just grab a free 15-minute coaching call to find out how.

Which is Better - Selling Your Podcast Audience or Selling TO Your Podcast Audience?

Prepare to not be shocked. My money is on selling to your audience and not just because this is how I help entrepreneurs and business owners make more money.

The podcast universe is ever expanding. There are more and more podcasts popping up every day. Many of them are just for fun with the hope that it will take off and suddenly they'll be looking at a million dollar deal and laughing all the way to the bank. It has happened. So does winning the lottery – and buying a ticket is a lot easier and cheaper than creating a weekly podcast.

Creating a podcast for your business, on the other hand, is something you can control a lot more. You can inject different calls to action and figure out which one drives traffic to your website, generates leads, or results in sales! Plus, you're building a relationship with your audience which means that when they are thinking about buying or hiring, you will be top of mind.

So, the clear winner for me is podcasting for your business not as a business. You have way more control, you have a closer connection to the cash and you don't have to deal with middlemen, ad platforms, or contracts.

The number one thing to keep in mind is that you have to decide - are you going to sell your audience or sell to your audience?

Need help?

Book your FREE 15-Minute Podcast Coaching Call

https://calendly.com/timwohlberg

Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/